Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 17, 2024

In this article, we’ll cover the fundamentals and best practices of click funnels, from the initial steps of conducting user research to more advanced aspects like lead classification and conversion rate optimization. To create a click funnel, follow the below steps: Conduct user research to understand your target. Let’s dive right in!

Research Software 105

Research Software Feedback Software Analytic Tools Data Visualization 105

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They’re weighing various options available in the market, including your SaaS product.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Intercom, Inc.

SEPTEMBER 18, 2019

When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. The effectiveness of live chat is higher than you might expect: one Facebook study showed that 53% of customers are more willing to spend with a business that has chat platform functionality on their website.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

airfocus

JUNE 25, 2025

eBook Leveraging Product Strategy Read now Why timing and momentum matter The frequency and execution of pivots matter deeply. Research from McKinsey shows that companies that reallocate resources proactively – rather than reactively – outperform their peers by up to 30% in total returns to shareholders over a decade.

Feedback Software 52

Feedback Software Research Software Data Visualization User Testing 52

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

The Product Coalition

NOVEMBER 19, 2020

Researchers have also found evidence that pollen seasons could be lengthening as a result of climate change ( source ): Source COVID-19 makes things even scarier. One study by a group of Finish researchers found the sudden start of pollen season increased COVID-19 mortality due to preexisting respiratory diseases by as much as 20%.

Research Software 158

Research Software Data Visualization Healthcare Customer Experience 158

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userzoom

MAY 12, 2020

In our brand new ebook, How COVID-19 is changing the digital healthcare landscape , UserZoom’s team of digital healthcare solutions experts provide a detailed look into how healthcare organizations are using UX research to rapidly adapt—and continue to hit business goals—during this crisis-driven economy. Download ebook.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

Userpilot

JULY 8, 2024

The article explores 20 major touchpoints in a SaaS product journey. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. To identify the key touchpoints, first research customer expectations and needs. Like blog posts, whitepapers, eBooks, or video tutorials.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

The Product Coalition

FEBRUARY 5, 2021

So, we began by focusing on the supply (fashion e-commerce brands.) We decided to start by targeting smaller fashion e-commerce brands since we figured they would be easier to get in touch with compared to large fashion e-commerce brands. We determined that like most marketplaces, ours would be supply-constrained.

Research Software 158

Research Software Feedback Software User Testing Product Research 158

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Product Innovation Educators

OCTOBER 24, 2016

In this interview, you’ll learn about: What is a product line and a product line strategy, How are platforms related to product lines, How product line roadmaps differ from product roadmaps, and. A line of products has a common thread of several products that share at least one platform. As an example, look at the Samsung brand.

Research Software 127

Research Software Roadmap Product Manager Product Management 127

Userpilot

MARCH 23, 2022

They’re satisfied with your tool and most likely to recommend you. The 2022 NPS benchmark for SaaS is 41. NPS surveys are typically sent via emails or triggered in-app, but you could use a combination of both. Userpilot is a fantastic tool for collecting and analyzing NPS feedback. NPS average by industry.

Product Research 98

Product Research Feedback Software Analytic Tools Research Software 98

UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!

User Testing 74

User Testing Product Research Research Software Branding 74

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

FEBRUARY 4, 2023

TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future. First of all, it strengthens the relationship between your brand and its customers. How to wow a customer in SaaS There are 10 tried-and-tested ways to wow your customers and increase customer satisfaction.

User Testing 97

User Testing Customer Experience Customer Feedback Feedback Software 97

The Product Coalition

DECEMBER 6, 2023

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Our technology is so powerful, it can do many things, what is the best product to build with it?

Product Strategy 146

Product Strategy Research Software Strategy User Testing 146

Userzoom

SEPTEMBER 10, 2019

. ‘Imagineers’ spend decades designing theme park ride queue systems so visitors don’t find the wait off-putting. Us privileged millennials have turned up at the office and started asking why we can’t have a work iPhone, why we can’t have a Macbook, and why none of our workplace software is compatible with either.

Research Software 43

Research Software User Testing Reporting Tools Customer Experience 43

The Product Coalition

SEPTEMBER 29, 2020

You somehow have to bring together a rowdy bunch of tech professionals (data scientists, UX and UI designers , software engineers, etc) and make a valuable and functional product happen. By using research and data to back up your opinions and decisions, you’ve come armed with evidence that you know what you’re talking about.

Product Manager 187

Product Manager Product Management Data Visualization Weak Development Team 187

Userpilot

MARCH 28, 2022

Content marketing involves creating and distributing engaging content to drive product/brand awareness, solve customer pain points, and eventually, generate demand. For example, if your prospects are small business owners, your content strategy should offer solutions that help them run a smoother business and some tips to increase profits.

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Let’s get to it!

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

Intercom, Inc.

JULY 4, 2019

Leaders have to get out of the business of saying: “I have this solution in my head. Josh: I’ve spent about 30 years in the technology industry, most of that time working as a user experience designer. It might be some kind of research. Change is much easier for teams and much harder for leaders. We don’t know.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

UX Planet

FEBRUARY 26, 2024

It also does not mean you can’t draw ideas and inspiration for your project by reading articles, brand stories, or tweets. ? Steve Jobs Archive — Ebook If you don’t know this lovely book website by now, where have you been? I highly recommend brand designers read pretty much all of his books (especially ‘The Brand Gap’).

Research Software 98

Research Software Magazine Branding Banking 98

Iteratively Blog

MARCH 15, 2020

They're the creators of hugely popular open source tool DBT. Apache Kafka), distributed systems, and much more. ? It’s recorded bi-weekly where they feature in-depth analysis and a top-notch interview that highlights the people applying these technologies in real-life scenarios. ? Check out the latest issue. #2 It’s uncommon.

Data Visualization 101

Data Visualization Analytic Tools Research Software Technical Review 101

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

Userzoom

DECEMBER 11, 2019

Here are a few teasers of what’s to come: We can look forward to a further blossoming of the CX and UX relationship, where we move past the collection of pure attitudinal data towards a more holistic overview of experiences using quant and qual research. Becky Wright, Senior Product UX Researcher. UX Researcher, Professional Services.

Data Visualization 92

Data Visualization User Testing Research Software UX 92

Centercode

JUNE 4, 2019

Experiencing technology firsthand is central to our mission here at Centercode. That’s why when our CEO Luke brought the Oculus Quest all-in-one VR system into the office, we did what any dedicated tech enthusiasts would do: we took turns playing Beat Saber. Was it entirely in the name of research? I’ll let you decide that one.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

MAY 29, 2020

They need to feel a connection with a brand at a more personal level. Storytelling is a perfect tool to add more empathy into your brand marketing and get more loyalty from a target audience. Try to make your brand the best answer to customer needs. It’s the epoch of storytelling now. The story that resonates with them.

B2B 84

B2B Marketing Data Visualization User Testing 84

UX Studio: Product Management

OCTOBER 26, 2017

Value returning visitors or customers a bit more than brand new users. Their loyalty allows for price changes more easily because they already trust the brand. Users who love a product will keep coming back and use the app, so the retention percentage will rate significantly higher than that for an occasionally used product.

Customer Experience 107

Customer Experience Data Visualization Analytic Tools User Testing 107

UX Studio: Product Management

JUNE 12, 2018

Download our free ebook for the basics. Next, follow some practical examples focusing on Facebook , the platform on everybody’s mind to move the discussion from the abstract towards a real and relatable one. These examples apply to Facebook but many would carry over to lots of other social platforms as well. Engaging employees.

Research Software 100

Research Software User Testing Data Visualization Customer Experience 100

Userzoom

SEPTEMBER 5, 2019

Technically there are an infinite number of ways you could attempt to recruit participants for your user research. Email lists allow researchers to recruit potential participants from your company’s opt-in contact list. Here’s another tip: always try to make your intercepts branded. c) Social media. You know, social media!

User Testing 85

User Testing Product Research Customer Feedback Customer Experience 85

UX Studio: Product Management

MAY 23, 2018

TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. Market analysis and product research.

User Testing 96

User Testing UX Research Software Product Research 96

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They're weighing various options available in the market, including your SaaS product.

Research Software 52

Research Software Feedback Software Customer Experience Customer Feedback 52