Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

SEPTEMBER 22, 2023

Looking for an effective In-app messaging tool and wondering if UserGuiding is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether UserGuiding is the ideal choice for your In-app messaging needs. Looking for A Better Alternative for In-app messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

Enterprise 114

Enterprise User Testing Feedback Software Technical Advisors 114

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability. Pilot44 is a new type of innovation lab focused specifically on helping top brands more effectively discover, pilot and employ emerging digital technologies.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Think of it this way: instead of blindly sending generic messages to your entire customer base, you can deliver targeted campaigns that resonate deeply with their predicted needs and desires.

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Alchemer Mobile

NOVEMBER 2, 2023

Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital. Alchemer Digital enables many customer interactions, including collecting feedback, sending messages and promotions, having direct conversations, and seamlessly measuring sentiment.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Userpilot

APRIL 8, 2024

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? That, in turn, helps optimize your marketing strategies and budget allocation. That, in turn, gives you an idea of whether your in-app messaging and other marketing efforts are working as intended. Dashboards on Userpilot.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Reporting Tools 87

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability. In fact, most brands only hear feedback from about one percent of their customers. A message center provides a two-way conversation channel to do just that.

Feedback Software 236

Feedback Software Data Visualization User Testing Customer Feedback 236

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 81

Research Software Strategy Customer Experience User Testing 81

Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Finding sponsors to amplify the message to internal teams (Jane Graham at UKG). It’s not just data.

Data Visualization 52

Data Visualization Enterprise Customer Feedback Analytic Tools 52

Modus Create

JUNE 7, 2022

Modernize those mission-critical applications which represent your company brand by rehosting, replatforming, or refactoring. Replatforming also migrates the application to the cloud; however, limited code changes are made to leverage cloud services such as databases, messaging, load balancing, etc.

Enterprise 98

Enterprise Technical Review Customer Experience Software Review 98

Alchemer Mobile

JANUARY 4, 2023

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. January 4, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. LOUISVILLE, Colo.

Feedback Software 130

Feedback Software Research Software User Testing Customer Feedback 130

Userpilot

SEPTEMBER 7, 2023

In this guide, we’re going to go over what points of parity are, why they’re important, and how to put the right strategies in place! Points of parity can be used to keep up with competitive brands while using unique selling points (USPs) to eventually surpass them. What are points of parity? Source: Amplitude.

Analytic Tools 88

Analytic Tools Feedback Software User Testing Product Research 88

Userpilot

NOVEMBER 19, 2022

So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. Here are 4 actionable strategies to improve your customer service KPIs: Use interactive walkthroughs to give step-by-step guidance to customers and reduce dependency on the support team.

Onboarding KPIs 91

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 91

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Is your tech stack ready?

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. In addition to making repeat purchases, customers who are satisfied with the brand are more likely to become loyal brand advocates. We’ve got you covered! Feature adoption rate.

Onboarding KPIs 77

Onboarding KPIs Feedback Software Analytic Tools Research Software 77

ProductPlan

APRIL 12, 2022

Slack’s product strategy put it on a trajectory for success. In just a few short years, the business messaging app Slack established itself as a communication hub. Let’s explore the company’s product strategy to see what makes it different. Product strategy: slip into the customers’ shoes.

Feedback Software 52

Feedback Software Analytic Tools Research Software Product Strategy 52

Product Management University

FEBRUARY 12, 2024

As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. It’ll tarnish our brand.” You already know that. It seems cheesy.”

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Qualtrics provides enterprises with advanced survey capabilities and analytics to drive product differentiation and user satisfaction through deep insights. Usepilot’s integrations.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Reporting Tools 80

Userpilot

MAY 17, 2024

Userzoom — Best customer feedback tool for enterprise-level UX research. Sprout Social — Best customer feedback tool for brand monitoring. Enterprise : Custom pricing tailored for larger organizations with complex needs. Automated messages to close the feedback loop : Pendo allows you to respond to feedback instantly.

Feedback Software 52

Feedback Software Data Visualization Analytic Tools Research Software 52

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy. Affordability.

Research Software 90

Research Software User Testing Strategy Customer Experience 90

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. This article will discuss why the best products require both vision and strategy and their codependent nature. Product strategy. What makes a product strategy successful?

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

MAY 20, 2024

Here are the best product management software for SaaS companies: ProductPlan is the best tool for road mapping and informing your product-led growth strategy. Plain and simple, product growth tools are software solutions that help you execute your PLG strategy. UserGuiding is the best user onboarding software for small companies.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

APRIL 21, 2024

Ability to customize each interactive guide to fit your brand and style. In-app messaging in UserGuiding An effective in-app messaging strategy can streamline onboarding, drive adoption, improve satisfaction, and generate expansion revenue. A one-size-fits-all approach won’t bring you the desired results.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Userpilot

APRIL 21, 2024

It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth. Ability to customize each interactive guide to fit your brand and style. This can help you moderate the pace of your in-app messaging so users don’t get burnt out or annoyed.

Analytic Tools 52

Analytic Tools User Testing Feedback Software Data Visualization 52

Userpilot

APRIL 28, 2024

Ability to customize each interactive guide to fit your brand and style. To trigger your guides when an event occurs, you’ll need to ask for a custom quote for the Enterprise plan, as this option is not available on the Essentials or Growth plans. A one-size-fits-all approach won’t bring you the desired results.

Analytic Tools 52

Analytic Tools User Testing Feedback Software Data Visualization 52

Alchemer Mobile

JANUARY 30, 2020

In order to make the decision, enterprise teams typically answer three primary questions during their buying journey: Why should we change? Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. Measuring emotion allows brands to understand what’s directly influencing their customers’ behavior.

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

Intercom, Inc.

MARCH 11, 2021

As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

APRIL 21, 2024

Ability to customize each interactive guide to fit your brand and style. In-app messaging in UserGuiding An effective in-app messaging strategy can streamline onboarding, drive adoption, improve satisfaction, and generate expansion revenue. The feature that facilitates in-app messaging is ShoutOuts.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Alchemer Mobile

MAY 7, 2020

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Use social proof to build brand authority. The conversion rate typically decreases as users go deeper into the sales process.

Data Visualization 94

Data Visualization User Testing Analytic Tools Feedback Software 94

Userpilot

APRIL 26, 2022

As different customer segments adopt your product at different stages of its lifecycle, it is essential to select your product adoption strategies carefully. Before we dive into the strategies to drive adoption, let’s see what metrics you should measure to evaluate their success. 5 strategies to drive product adoption in SaaS.

Analytic Tools 94

Analytic Tools Research Software Onboarding KPIs Data Visualization 94

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Feedback Software 93

Feedback Software Analytic Tools Research Software Data Visualization 93