Product Talk

JUNE 19, 2024

My advice in this article may not stand the test of time. I recommend teams conduct story-based customer interviews to discover opportunities and run assumption testing to discover the right solutions. We test desirability, usability, feasibility, usability, and ethical assumptions. But this is where I stand today.

Generative AI 337

Generative AI Product Research Feedback Software Analytic Tools 337

Product Innovation Educators

AUGUST 1, 2022

Even though Prime is a well-known brand, most customers didn’t realize there are over 30 benefits beyond two-day shipping and videos. After our successful tests, we had to scale globally. We enabled machine learning to test everything—the cancellation experience, copy, call to action, colors, etc.

Product Strategy 279

Product Strategy Strategy Onboarding KPIs User Testing 279

Mind the Product

APRIL 21, 2020

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

Product Research 225

Product Research Customer Experience Feedback Software Research Software 225

UX Studio

SEPTEMBER 3, 2018

UX copywriting and user testing? But you don’t have to start from scratch when it comes to testing content and microcopy. We, at UX studio , collected three methods that provide more insights than general AB testing. What are the limitations of A/B testing? What three methods test UX copy better? Why avoid it?

User Testing 110

User Testing Product Research Testing UX 110

Mind the Product

MAY 5, 2020

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

Product Research 188

Product Research Feedback Software Technical Review Entertainment 188

Mind the Product

APRIL 7, 2020

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

Feedback Software 223

Feedback Software Leadership Product Research Technical Review 223

Mind the Product

MAY 13, 2020

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

Agile 195

Agile Product Research Feedback Software Software Review 195

Mind the Product

APRIL 28, 2020

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

Product Research 186

Product Research Feedback Software Technical Review Entertainment 186

Product Talk

DECEMBER 7, 2022

Whether you are brand new to conducting customer interviews or have conducted hundreds of customer interviews, this guide will cover everything you need to know including: What are customer interviews? We need to ask, “Tell me about the last time you watched streaming entertainment.” Tweet This. Not, “What do you typically watch?”.

User Testing 299

User Testing Reporting Tools Customer Experience User Friction 299

The Product Coalition

APRIL 22, 2022

Game elements do more than just entertain users of medical apps. They share their experience of passing the tests, thereby introducing the brand to other people, and expanding the target audience. When software has entertainment elements, people are more likely to use them. million in 2019 to $35,982.7 million in 2027.

Healthcare 166

Healthcare User Testing Entertainment Customer Experience 166

Mind the Product

AUGUST 27, 2019

Understanding that, and the context our product exists within, let’s us let go of our ego, ignore how cool our brand is, and focus on whether we’re actually adding value to our customers’ lives or not. Even if your brand is cool. Even if your brand is cool. Quote of the Episode. Quote of the Episode.

Product Research 132

Product Research Entertainment User Testing Customer Experience 132

Mind the Product

DECEMBER 17, 2019

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode.

Workshop 113

Workshop Product Research Entertainment Consulting 113

The Accidental Product Manager

OCTOBER 30, 2023

To showcase their brands to consumers in these worlds, product managers will buy or rent digital space from the platforms or third parties, including a growing crop of metaverse development companies that have already acquired desirable locations. The Sandbox is popular with celebrities and entertainment brands.

User Testing 138

User Testing Product Manager Product Management Entertainment 138

Mind the Product

AUGUST 20, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. Quote of the Episode. The Product Experience is hosted by Lily Smith and Randy Silver.

Customer Experience 133

Customer Experience Product Research Entertainment User Testing 133

Mind the Product

MARCH 31, 2020

She has worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. After launching Amazon’s music stores in the US and UK, Randy has worked with museums and arts groups, online education, media and entertainment, retail and financial services. Talk to us. Tweet at us!

Customer Experience 162

Customer Experience Product Research Feedback Software Data Visualization 162

The Product Coalition

MAY 13, 2020

Modern consumers want to be entertained by the emails they receive. Instead of rushing through the email design process, take your time to ensure your brand is adequately reflected in this document. Devising a great call to action will require some A/B testing and possibly the help of a content marketing professional.

Product launches 146

Product launches Product Marketing User Testing Marketing 146

Intercom, Inc.

JANUARY 14, 2019

“How Brands Grow: What Marketers Don’t Know” by Byron Sharp. At its heart, How Brands Grow argues that customers are hyper-rational, unsentimental and willing to forget your product at a moment’s notice. To counter this, a winning brand requires broad reach rather than the surgical targeting commonplace in marketing.

Books 150

Books Technical Review Marketing User Testing 150

Indicative

OCTOBER 8, 2020

To overcome barriers to success in the industry, teams within gaming companies need to look beyond the immediate moment — to work smarter, not harder , to uncover timeless stories that build brand equity while contributing to valuable growth metrics. Consider the story of King Digital Entertainment , the makers of Candy Crush, as an example.

Data Visualization 145

Data Visualization Analytic Tools Research Software User Testing 145

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Intercom, Inc.

APRIL 5, 2018

That helped so much because we were able to A/B test very early on, which is something a lot of smaller startups struggle with. Adam: What are some of those early A/B tests that stick with you most? I became Head of Growth, which is this product team that was A/B testing stuff, in the last two years of my time at Duolingo.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

The Product Coalition

AUGUST 4, 2022

The industries that rely on video streams to provide their services include retail, entertainment, education, gaming, fitness, and even government. So make sure to go through case studies and test the target industry's competence before signing a contract. Constant improvement is the best remedy against user churn.

Feedback Software 157

Feedback Software Technical Review Weak Development Team User Testing 157

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Do you want to: raise brand awareness? entertain or inspire them.

Research Software 119

Research Software B2B User Testing Customer Experience 119

The Product Coalition

APRIL 17, 2023

By facilitating the quick and efficient development of new content and data, this technology can potentially transform various industries, from entertainment to healthcare. It has the potential to transform industries like entertainment, art and design by opening up new avenues for human-machine cooperation.

Generative AI 156

Generative AI Feedback Software Research Software User Testing 156

Mind the Product

NOVEMBER 9, 2016

While gaming and entertainment are the first obvious applications of VR, the more interesting applications – and the ones we focus on here – are in B2B and B2C products and services. Always ask yourself, “What’s the smallest, simplest version of this idea we can build to test our hypothesis?”.

Weak Development Team 141

Weak Development Team Development Feedback Software User Testing 141

Userpilot

SEPTEMBER 29, 2024

Userpilot can help you conduct A/B tests to determine what works best for your users. When done properly, a loading screen can boost motivation, delight users, and reinforce your website’s brand identity. Incorporate robust user testing As with everything else, you can never be too sure what will resonate best with users.

User Testing 104

User Testing Customer Experience Customer Feedback Feedback Software 104

Amir Rozenberg

DECEMBER 7, 2017

The proliferation of video consumption on a variety of devices is unsurprising when one considers the media vertical: Sports, entertainment, drama, gaming etc. Tests can be carried out pre-production or in production, following DevOps team collaboration methodologies Scripts can be written in any language: BDD/Cucumber, Java, JS, C# etc.,

User Testing 54

User Testing Reporting Tools Product Research Testing 54

Amir Rozenberg

DECEMBER 7, 2017

The proliferation of video consumption on a variety of devices is unsurprising when one considers the media vertical: Sports, entertainment, drama, gaming etc. Tests can be carried out pre-production or in production, following DevOps team collaboration methodologies Scripts can be written in any language: BDD/Cucumber, Java, JS, C# etc.,

User Testing 48

User Testing Reporting Tools Product Research Testing 48

Userpilot

MARCH 15, 2021

They’re looking to be entertained.” These relationships go beyond conversion rates and help customers build trust with your brand. Brands that successfully engage with their customers have a 63% lower customer attrition rate , proving that engagement creates loyalty. “Your customers aren’t in it to be engaged.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

NOVEMBER 17, 2022

Before you launch your Minimum Viable Product , test all your assumptions and validate ideas to make a strong entrance. To minimize the potential negative impact, use prototype testing to test assumptions and validate your ideas before you even start building your MVP. It humanizes the product and brand.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Mind the Product

MAY 5, 2020

For Google Home , this means voice control to enable general use, to make calls to friends and family, and to access entertainment such as music, podcasts and films. What’s more, building for accessibility: Enhances your brand. Voice AI services also have to ensure that people with accessibility needs can control their devices.

Reporting Tools 172

Reporting Tools Research Software Product Manager Product Management 172

UX Planet

DECEMBER 15, 2023

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. They must test different versions of their design stories to see which one resonates the most with their target audiences. Originally posted on designstudiouiux.com What is Storytelling in UX and How to Use It?

UX 105

UX Research Software Customer Experience Product Research 105

Userpilot

SEPTEMBER 4, 2023

The business world has seen numerous examples of blue ocean strategies delivering exceptional results over the past century across a range of industries from automotive to entertainment. Imitation is difficult due to new capabilities and branding. Rapidly test and refine the blue ocean offering while mitigating risk.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Alchemer Mobile

NOVEMBER 25, 2019

So, we help really large consumer brands capture feedback, collect information from their customers about their experiences, analyze it so they can understand what people are struggling with, where are their problems, opportunities to grow the business and get better, and then take action. Robi Ganguly: Yeah.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

The Product Coalition

FEBRUARY 6, 2020

A/B tests, multichannel CJMs and customized content: everyone starts doing it Source: State of Digital Marketing 2019 (by Altimeter) This report provides an update on how companies use digital marketing to drive growth, what goals they set, what practices, metrics, platforms, frameworks they use, and what challenges they face.

Data Visualization 86

Data Visualization Research Software Reporting Tools Analytic Tools 86

Nulab

APRIL 27, 2022

The company took a big risk and implemented a highly successful pivot strategy by disrupting the home entertainment industry. You may have confusing brand messaging or products that don’t serve target customers well enough to stand out from the competition. But it wasn’t always this way.

Data Visualization 84

Data Visualization Research Software Customer Experience Analytic Tools 84

Amplitude

JUNE 23, 2020

Customer experience represents a summation of how customers feel about your brand, the experience they have within your product, their interactions with your company, and every point in the customer journey. Iflix is a leading entertainment service in Southeast Asia.

Customer Experience 87

Customer Experience Data Visualization Customer Feedback User Testing 87

Userpilot

SEPTEMBER 1, 2021

Recommend complementary software and leverage brand association. Experiment, test, get feedback, and improve in a continuous loop. This will lead to brand affinity and loyalty as a result. Testing the features and experiencing the value will lead to an increase in account upgrades. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98