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Cloud Service Platforms: What Software Teams Need To Know

The Product Coalition

A thing to define: AWS vs AZURE vs Google Cloud AWS, Azure and Google cloud platforms are the top of mind cloud service platforms in recent years, yet many software development start-ups do not have the ability to distinguish them. First of all, let’s explore what these cloud service platforms really mean.

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Goal-Setting Frameworks in SaaS: How To Set Goals in Different Ways?

Userpilot

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. Review stage (BoFu). Intent stage (MoFu). The stage where a lead becomes a free trial user. Purchase decision stage (BoFu). Userpilot ’s blog.

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UX Research Process: A Step-By-Step Framework

Userpilot

During listening, teams use a range of qualitative and quantitative methods, like: Surveys Product analytics reviews Search-log analysis Usability-bug reviews Frequently-asked-questions (FAQ) reviews 9 steps for conducting UX research to gain valuable insights With the theory covered, let’s look at how to conduct user research, step-by-step.

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Top 10 Mistakes When Creating User Journey Maps

UX Planet

SMART framework. Actionable tip: Use emoticons, color coding, or descriptive adjectives to visualize emotional states throughout the journey. Color coding for emotional state. Omitting channels and touchpoints Modern users often interact with brands across a multitude of channels and touchpoints. Image by Mark Riggan.

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How Merging Purpose With Profit Redefines Product Roadmaps And Product Success

The Product Coalition

So we got to talking about a software product we had collaborated on in the past. However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. Let’s look first at Expensify, a business software company. I know, it shouldn’t be business all the time.

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11 User Flow Examples + How to Inform UX Design With Them

Userpilot

Review generation user flow. Use the SMART goal-setting framework when defining your objectives and building user flow charts. The SMART goal framework indicates that each goal should be Specific, Measurable, Achievable, Relevant, and Time-bound. ” The SMART goal-setting framework. Build your user flow diagram.