Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Product Development.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? How do you decide on which will bring you the highest ROI for your business?

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

MAY 1, 2024

Improve customer acquisition with positive word-of-mouth. The product management team is primarily responsible for owning the product experience but is supported by the engineering, marketing, and customer success departments. Improve customer acquisition : Delighted users become advocates for your brand.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Product Research 105

Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. This is one of the dark arts for many product people, and it has such a deep effect on everything else you do – take a listen to upgrade [.]. Building a story brand.

Positioning 118

Positioning Product Research Customer Experience Feedback Software 118

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. What does a software marketing strategy for SaaS looks like?

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Research 104

Product Research Data Visualization User Testing Research Software 104

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. In order to successfully navigate it, you need to understand how it works. Here is part two of the guide that will help you find your way to product-market fit. Can you imagine how embarrassed I felt?

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? How did they successfully communicate value?

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Mixpanel

APRIL 18, 2024

This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Working backward, the product team (engineering, product, and design) can decide how we might build the feature to ensure it’s a success based on the positioning.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? Most importantly, how does it benefit your SaaS business? What is SaaS product marketing?

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Pragmatic Marketing

MAY 31, 2018

June’s Box of the Month is positioning. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you better describe your product by its ability to solve market problems. For a full list of relevant articles, webinars and blog posts, check out our Box of the Month page.

Positioning 70

Positioning Webinar Document Messaging 70

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MAY 22, 2023

Every successful product manager understands the importance of learning how to build customer loyalty. In this article, we explore what customer loyalty is, why it’s important, and how you can build customer loyalty in your SaaS business. Customer loyalty is the measure of a customer’s connection to your brand.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Innovatemap

FEBRUARY 21, 2023

How do you explain the value you provide to buyers? It starts with product marketing. A valuable role at companies of all sizes, product marketing translates features and benefits into value statements that buyers want and understand. As more products enter the market, the demand for product marketing grows.

Product Marketing 52

Product Marketing Marketing Customer Feedback User Friction 52

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

JULY 15, 2022

Use onboarding microsurveys with questions like “How did you hear about us?” Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. The percentage of customers that keep using your product over a period of time. Product-market fit. Net Promoter Score.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Feedback Feedback Software 105

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

The Product HQ

MAY 10, 2024

This guide breaks down the path that prospective machine learning product managers take to break into such a complex profession. These include being familiar with the technology that your product incorporates as well as the challenges it poses to the product team during the design and development stages.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. What does a software marketing strategy for SaaS looks like?

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Benefits of product positioning.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Let’s take a closer look at what customer analysis is, its benefits, and how to get started. The two top customer analysis tools of our choice are Semrush and Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. Want to learn how to ace the PMM interview? Also an ex-Googler, ex-consultant, Berkeley Haas MBA and Cornell alum.

Product Marketing 52

Product Marketing User Testing Marketing Research Software 52

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. In this guide, we’re going to show you how to use data analytics to improve the customer experience! Improve customer satisfaction and loyalty.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Read on for a breakdown of product-market fit and secrets to using it to drive product growth. .

User Testing 52

User Testing Product Marketing Analytic Tools Feedback Software 52

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

FEBRUARY 28, 2023

If you’re wondering what different types of customer feedback are and how to collect them, you’re in the right place! In this article, we look at 13 different ways to collect feedback that product managers can leverage to gain a deep understanding of customer needs and make informed product decisions.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52