Intercom, Inc.

JUNE 23, 2020

The internet is moving more businesses and people online, and driving a huge increase in inbound support volume. The Conversational Support Funnel has three layers: Proactive Support with messaging to answer customer questions in the product experience, reducing the number of queries reaching the support team. Click to view.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Gainsight

OCTOBER 23, 2019

If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

The Product Coalition

OCTOBER 6, 2023

Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. Call Centers Inbound and outbound call centers are constantly interacting with consumers regarding calls for various services and campaigns. How does Emotion AI work? In the United States, there are 11.7

Research Software 128

Research Software Reporting Tools Data Visualization Automotive 128

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Intercom, Inc.

NOVEMBER 30, 2021

It also integrates with other tools in your business’s tech stack so you can work seamlessly with other customer-facing teams – like marketing, sales, and product – to help, delight, and retain customers all from one inbox. Surveys and qualitative feedback: Typeform. NPS, CSAT, and CES surveys: InMoment. Analytics: Heap.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. And if you ask us, the answer to these challenges is in-product communication.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. So, how does a product manager take ownership of more than just backlog management? Developing a Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

AUGUST 16, 2022

Supporting customers in context means solving their problems when and where they have them – that is, while they’re using your product, app, or website. By adding a messenger to your product, you can help customers in their moment of need – in your product, website, or app while their query is top of mind.

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. Read more ?. So how do you stand out?

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Intercom, Inc.

SEPTEMBER 21, 2022

According to research from HubSpot , 33% of customers find waiting on hold to be the biggest frustration when getting help, while another 33% say the biggest frustration is having to repeat your details to different support representatives. In the support world, we still have a long way to go to rebuild these customer relationships.

Research Software 118

Research Software User Testing Customer Experience Vision 118

The Product Coalition

DECEMBER 19, 2019

By choosing the required techniques will help the company to build its brand. It helps to create a brand rather than improving the site in terms of coloring. Qualify the Test The software recognized by tester if it passes the requirement placed with the design. Have You Listened To The Design Fundamentals?

Web Development 78

Web Development Web Developers Analytic Tools Development 78

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Transactional model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

nulab

MAY 10, 2019

When you create a product or service, there’s a long list of activities that go into creating it: raw materials, labor, logistics, admin, management — and so on. A value chain analysis is, therefore, a visual representation of the business activities that go into producing a product or service from start to finish. Inbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. TL;DR The customer value chain is a combination of what your customers need, how they use your product, and the ways in which you can make it easier for them to use the product. What is the customer value chain concept?

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

AUGUST 14, 2023

But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? While first-party data is usually collected automatically by your platform or initiated by your brand through surveys, zero-party data comes from the user’s initiative.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

APRIL 4, 2019

They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Using data to drive outbound sales.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

APRIL 7, 2024

When it comes to boosting your product growth, user tracking tools can make your life a lot easier. They offer insights into product performance , what your users are doing inside your product, and why they are doing it. Feedback collection. Pendo can collect data directly from customers via user feedback.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Our newest product upgrades solve three main challenges for support teams: 1. And that’s not all we’ve been building. Here are a few highlights.

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Userpilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. TL;DR SaaS marketing is the process of launching a product, building awareness, landing customers, retaining them, and increasing their lifetime value. What is SaaS marketing?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. Our current product is a biometric fingerprint scanner paired with an Android app. Our product needs to work in some pretty extreme environments, so both are pretty robust. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Usersnap

JANUARY 20, 2023

You’re off to a good start by researching the available options. They aim to foster an environment where your team can easily collaborate, respond to customer feedback , and utilize a single platform in place of multiple applications. So, congratulations! Each method requires different tools to achieve the desired outcome.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. Introducing Outbound. For instance, this is where you will now find Product Tours. This allows you more flexibility to organize your outbound content. Inbound Custom Bots.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. Product-led Growth. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119