Intercom, Inc.

AUGUST 25, 2020

To this end we’ll be broadening our scope in future episodes, to look at the various intersections that a product team meets in a typical SaaS organisation. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 239

Marketing Onboarding KPIs Feedback Software Reporting Tools 239

Productside

MAY 27, 2025

In this serialized story, youll meet Heather Leaf , VP of Product at WellNest Health, and her lead PM, Tommy Trunk. Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. Its a product strategy problem.

Product Strategy 177

Product Strategy Product Research Strategy Weak Development Team 177

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Lenny Rachitsky

NOVEMBER 19, 2024

Previously, she was a senior director of product at Big Health, a product marketer at Dropbox, and designed youth advocacy campaigns with major brands like H&M and 3M that engaged millions of young people. Now my team can receive ongoing feedback from “me” on any message they want to send at any time.

User Testing 131

User Testing Customer Feedback Feedback Software Reporting Tools 131

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. Companies who fail to meet these new, higher expectations will lose many of their best customers – something no business can afford to do. According to Nielsen research, people increasingly expect to interact with brands through messengers.

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Intercom, Inc.

SEPTEMBER 15, 2022

And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.

Messaging 130

Messaging Reporting Tools Research Software Data Visualization 130

Userpilot

JUNE 2, 2025

This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. 78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. One swipe, and your user is back in the app. Source: Reddit.

Analytic Tools 100

Analytic Tools Data Visualization Onboarding KPIs User Testing 100

Intercom, Inc.

MARCH 15, 2022

This is a huge wasted opportunity, as research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Use first-party customer data to enrich your messaging. Start by using things like your customer’s first name and company to make the message feel personal and engaging.

Data Visualization 130

Data Visualization Messaging Analytic Tools Research Software 130

Roman Pichler

NOVEMBER 2, 2021

A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product.

Weak Development Team 377

Weak Development Team Development Software Review Technical Review 377

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Message centers. So, we won’t waste your time. Love Dialog. Rating prompts.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance 99

Finance Research Software Feedback Software Analytic Tools 99

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Alchemer Mobile

NOVEMBER 6, 2024

Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. Sentiment data offers valuable insights into how customers perceive your brand, app, or website. Is your experience with our app meeting your expectations?

User Testing 100

User Testing Customer Feedback Customer Experience Product Research 100

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Product Talk

JANUARY 24, 2024

You might also need to be cautious of people who are looking for easy ways to supplement their income and might not actually meet the criteria you’ve defined. Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview.

Research Software 305

Research Software Feedback Software User Testing Customer Experience 305

Alchemer Mobile

NOVEMBER 21, 2022

A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps. Message centers. Message center.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

freshtrax

MAY 30, 2025

During a meeting earlier this month with Brandon Hill, CEO of btrax, our conversation shifted from sales and marketing to Japanese culture and business practices. A significant number of matcha products featuring Japanese-style branding are actually produced in China. ” This sent me down a rabbit hole.

User Testing 78

User Testing Branding Naming Customer Experience 78

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Combining the two platforms enables app providers to move with the speed and agility to meet the needs of their customers, while still maintaining the security and control required for regulatory concerns. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. Combining the two platforms enables app providers to move with the speed and agility to meet the needs of their customers, while still maintaining the security and control required for regulatory concerns. Mobile in-app feedback tools & solutions.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Intercom, Inc.

JUNE 22, 2021

More than ever, companies are adopting sales tools that allow them to meet their prospects at the right time, leverage sales intelligence to meet them in the right context, and easily integrate with other tools to effortlessly deliver a seamless sales experience. Create consistent, customer-centric experiences.

Reporting Tools 234

Reporting Tools Technical Review Technology Systems Review 234

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Alchemer Mobile

JULY 29, 2021

This feedback can be left on message boards, on social media, in app store reviews, through online surveys, and more. When brands proactively solicit feedback from customers, they’re able to better identify pain points and eliminate friction faster. Product feedback helps brands: Better understand the customer journey.

Feedback Software 246

Feedback Software User Testing Customer Feedback Research Software 246

Intercom, Inc.

MAY 25, 2021

Messaging is rapidly becoming a key channel for customer support. According to Forrester’s research, prior to the pandemic, messaging was ranked fifth overall in terms of channel usage. Here’s why customers and support teams have turned to messaging as their channel of choice over the last year. Now, it’s second.

User Testing 260

User Testing Customer Experience Customer Feedback Product Research 260

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time. There’s always another delivery app or loyalty program trying to lure customers away, especially for QSR brands.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Product Talk

OCTOBER 2, 2024

Meet the Continuous Discovery Champion, Yury Oleynik Meet Yury Oleynik, VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things).

Feedback Software 277

Feedback Software Customer Experience Data Visualization User Testing 277

Alchemer Mobile

AUGUST 26, 2021

Your customers are already on their phones – meet them where they’re at through in-app feedback collection. It allows you to have insight into the overall customer experience and larger brand perception. This survey revealed differences in customer sentiment depending on app/brand and insight into purchaser behavior.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Intercom, Inc.

MAY 18, 2022

However, gathering accurate data and taking the right actions is only possible when you have a mechanism in your product or on your site that meets customers in the moment to ask them what is that they desire and need. Switch , Mobile Push and Carousels , Whatsapp , in-app Messages , Messenger , Bots , email , social , Surveys and more).

Data Visualization 218

Data Visualization Analytic Tools Feedback Software User Testing 218

UX Planet

MAY 27, 2025

Here at Lollypop, we assist brands in creating products that streamline and personalize e-commerce experiences for people worldwide. Understanding user preferences and behaviors helps us craft messages that are relevant and elicit a kind of connection and loyalty that is uncommon in the digitalera.

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

Intercom, Inc.

APRIL 24, 2018

This gave us great insight into the things people were trying to do, like booking meetings, getting on video calls, sharing announcements and helping customers sign up or make a purchase. So you can do things like have people sign up to your app, book a meeting or take a payment, right there inside the Messenger. Why did this happen?

Customer Experience 223

Customer Experience Customer Communications Outbound Customer Feedback 223

Product Innovation Educators

JANUARY 18, 2021

A Chief Product Officer of a global company responded to that message and we began discussing the responsibilities of building the right product and building it right. As you make decisions about building the product, make sure that your variables are easy to manage so you can meet the time to market requirements for the product.

Product Management 281

Product Management Product Manager Naming Management 281

Alchemer Mobile

FEBRUARY 2, 2021

We’ve categorized these 30 steps as pre-launch, launch, and post-launch, but the list is designed to be modified to meet your needs. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Why is your app better suited than your competitors to deliver this value?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Intercom, Inc.

JUNE 11, 2019

If the experience meets their expectations, they’ll continue to give your app a try; if not, they’ll go somewhere else. The welcome page is your first opportunity to show them how your product will meet their needs. Welcome pages reflect your brand. The welcome page comes at a really critical time for your app.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

Intercom, Inc.

DECEMBER 2, 2019

From new navigation features and refreshed product names to several brand new apps, there’s definitely something for everyone. There are a lot of different ways to interact with your visitors and customers using Intercom, and we know from your feedback that sometimes it could be hard to choose the most appropriate variety of message to use.

Outbound 38

Outbound Customer Experience Customer Feedback User Testing 38

Intercom, Inc.

MARCH 23, 2022

We’ve officially upgraded our brand to reflect the potential of our product to deliver ongoing engagement: Intercom is the Engagement OS. In-context, company-owned messaging is the future primary channel for customer communication. The future of customer messaging will be powered by live data and rich context.

Customer Communications 221

Customer Communications Events Data Visualization Customer Experience 221