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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

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Funnel Tracking: How to Track and Optimize Your Funnel

Userpilot

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. These insights highlight areas for improvement, leading to higher conversions.

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The Importance of “Fan Building” for Companies: Successful Examples of Subculture and Entertainment (Part 2)

freshtrax

There are cases of this where brands have successfully connected a fan base to the promotion of their services and products to develop new customers. For example, recently the world-famous luxury brand LOEWE collaborated with Studio Ghibli ‘s anime, and BURBERRY collaborated with the manga “Blue Period.”

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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

While testing different ad variations is essential to find the most effective designs and messaging, it can also be a time-consuming and expensive process. First, the message of the ad should be crystal clear and the design should be visually appealing & engaging. However, creating effective ad creatives is not always an easy task.

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Reinventing our wheel: The vision behind Intercom’s new Messenger

Intercom, Inc.

Customers Mature brands want deep visual customisation, so that Messenger feels native to their business. Users have rising expectations for premium-grade messaging software, similar to the apps they use every day: Whatsapp, Messages, and Slack. We believed it was a new, different and better way. It was our north star.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

Messaging, voice, video – companies should leverage all these different ways of interacting with Only then can they seamlessly escalate conversations from chat messages to phone calls or video calls, depending on what the person or the situation requires. At Intercom, we use the term conversation to describe our messaging tickets.