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How to use in-app messaging to retain your best customers

Intercom, Inc.

In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?

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10 Tips for Effective Product Management Meetings

Roman Pichler

Do not engage in side-conversations and don’t answer messages on your electronic devices. Use this decision rule for high impact decisions like setting a product vision and coming up with a brand-new or significantly changed product strategy. Use reactions in online meetings to signal that you want to say something. Stay present.

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Writing coach Leslie O’Flahavan on the dos and don’ts of customer messaging

Intercom, Inc.

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

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Ten Tips to Create a Product Community of Practice

People-First Product Leadership

Even though it is a large enterprise, you can apply these tips within any size of company. Tip 1: Start with specific goals in mind, but once achieved don't rest on your success. Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

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Announcing Banners – the simple new way to engage your customers

Intercom, Inc.

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

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Making A Training Video For Software: 10 Tips

The Product Coalition

Choosing a font, color scheme, and overall visual style consistent with your brand is also crucial. Use graphics to draw attention to key elements or to emphasize your message. Be sure to cite specific functions of your product in the voice over text right when you name them in the interface; similar vocabulary helps avoid confusion.

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Product Storytelling 101: 6 Tips To Create a Compelling Product Story for SaaS

Userpilot

In addition, we’ll look at six tips to help you create a compelling product story. Select a story medium that’s more relevant to your audience and close out your message with an appropriate call to action. Product storytelling vs. brand storytelling. 6 Tips to creating a compelling product story.