Productside

MAY 27, 2025

Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.

Product Strategy 177

Product Strategy Strategy Product Research Weak Development Team 177

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

UX Planet

JUNE 9, 2025

But enough “close enough” decisions create: Brand erosion: Colors shift, headings wobble, the product stops feeling cohesive. Dev receives Slack message, Word/Google docs (or worse, email). Off-brand Grays & Blues Why It Happens: Dev eyeballs color; monitors calibrated differently. Dev fixes some items, replies “done.”

Software Review 91

Software Review Reporting Tools Feedback Software Systems Review 91

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance 99

Finance Research Software Feedback Software Analytic Tools 99

Userpilot

JUNE 2, 2025

This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. 78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. One swipe, and your user is back in the app. Source: Reddit.

Analytic Tools 100

Analytic Tools Data Visualization Onboarding KPIs User Testing 100

Intercom, Inc.

MARCH 15, 2022

This is a huge wasted opportunity, as research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Use first-party customer data to enrich your messaging. Start by using things like your customer’s first name and company to make the message feel personal and engaging.

Data Visualization 129

Data Visualization Messaging Analytic Tools Research Software 129

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Message centers. So, we won’t waste your time. Love Dialog. Rating prompts.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Userpilot

DECEMBER 18, 2024

Usability testing : Observe how real users interact with your product while they perform specific tasks to help you identify usability issues. A/B testing : Compare two versions of your product or design to determine which performs better with users. Beyond these options, you can also dig even deeper with hypothesis testing.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Firebase – best platform for technical teams.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. Accessibility TestingTools Testing is crucial for ensuring that your website meets accessibility standards.

UX 101

UX Research Software Data Visualization User Testing 101

Intercom, Inc.

MARCH 16, 2018

Hundreds of companies had signed up for his A/B testing product, but very few had taken the plunge beyond a trivial test. He used Intercom to message these users and identify what was going wrong. As much they loved the idea of A/B testing their app, they also loved clean, legible and maintainable code. Which do you want?””

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Alchemer Mobile

MAY 17, 2022

Customer sentiment : How do customers feel about your product and brand? Message centers do exactly that by providing a two-way channel where customers can relay feedback, while giving you the opportunity to respond directly. Why do they feel that way? Step 2: Determine what feedback methods will fill the gaps.

Feedback Software 246

Feedback Software Research Software User Testing Reporting Tools 246

UX Planet

MAY 25, 2025

Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. So, what exactly is a conversion funnel ?

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

Alchemer Mobile

FEBRUARY 2, 2021

These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue. For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand !

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Alchemer Mobile

APRIL 13, 2021

Rather than scrambling to close growing consumer retention holes, they focused on testing new ways to engage the increased number of consumers in their apps. Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Surveys and Messages.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Userpilot

SEPTEMBER 15, 2023

What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

APRIL 3, 2025

This is exactly why mobile in-app messaging matters, so your user experience doesn't end up feeling clunky and impersonal. This article will help with that, discussing nine best practices for improving your app messages. Why implement an in-app messaging strategy? Frustrated, they exit the mobile app , probably for good.

Feedback Software 65

Feedback Software Analytic Tools Research Software Messaging 65

The Product Coalition

OCTOBER 13, 2021

In the article, I’ll cover the most significant mobile software testing types to bear in mind on the digital transformation journey. as well as the industry, target audience, and distribution channel, the testing process will differ. Functional testing As practice shows, mobile users are intolerant to low-quality software ?

User Testing 147

User Testing Product Research Testing Weak Development Team 147

Alchemer Mobile

JUNE 4, 2019

We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Apptimize specializes in A/B testing. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

UX Planet

DECEMBER 6, 2024

Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Rapid prototyping and building user journeys is one area where AI shines, enabling teams to quickly create, test, and iterate on design concepts.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

Intercom, Inc.

JUNE 11, 2019

It may look something like this welcome screen that we’re testing at the moment for Intercom: Or this simple empty state from Dropbox Paper: Or even something like the first screen of the popular 2048 puzzle game, which welcomes users with a single line of text at the bottom: Welcome pages take different forms depending on the app or product.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

Intercom, Inc.

MARCH 12, 2018

Because so much of the inbox interface was changing, from the main navigation to having circular avatars to the behavior of our message composer, we ran nine parallel betas to ship, test and tweak every single change both together and in isolation. Here’s what a few of the betas looked like: Click to enlarge.

User Testing 223

User Testing Customer Feedback Customer Experience Feedback Software 223

Userpilot

JUNE 27, 2024

There are so many multivariate testing tools available that it can be difficult to choose the right one. TL;DR Multivariate testing is a technique for experimenting with multiple variations of different elements on the same page to determine which combination yields the best results. Leanplum – Best for mobile A/b testing.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools User Testing 105

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 305

Research Software Feedback Software User Testing Customer Experience 305

Userpilot

OCTOBER 20, 2024

Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. For quizzes specific to a brand, users can win rewards by answering three questions correctly. Celebrate with fun visuals or messages when milestones are reached. Source: CRED.

Onboarding KPIs 102

Onboarding KPIs Customer Experience User Testing Customer Feedback 102

Intercom, Inc.

MARCH 23, 2018

The genius behind many of the biggest brands of his day, Hopkins can be credited with inventing the free trial model, the freemium model, coupons, campaign tracking and much more. The message from Hopkins was clear – understand psychology and you’ll sell more products. It indicated actual tests. Human nature is perpetual.

Books 220

Books Marketing User Testing Analytic Tools 220

Userpilot

MARCH 5, 2025

Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. Customization options: Can you tailor the platform to match your brand identity and specific needs? But how do you track and strengthen these connections? That’s where customer engagement software comes in.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

Userpilot

SEPTEMBER 15, 2023

What’s preference testing? How to conduct a preference test and collect feedback ? TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why.

User Testing 102

User Testing Product Research Data Visualization Feedback Software 102