Centercode

JULY 25, 2025

A retail app might highlight brand loyalty, while a business tool might focus on reporting needs or integrations. In fact, today’s most forward-thinking companies are […] 3 Research Mistakes Growing Product Teams Keep Making (And How to Fix Them) Product Development Rushing research with paid panels tends to lead to poor insights.

User Testing

Centercode

JUNE 27, 2025

When teams are aligned before launch, they’re more likely to interpret feedback consistently and act on it. Examples: Are you validating a brand-new user experience? Are you evaluating product readiness for launch? Schedule a demo to talk with an expert. Here are four ways to make that happen.

User Testing

Centercode

JULY 28, 2025

These psychological biases — the tendency to make decisions or take action in an illogical way — are […] The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta? Schedule a demo to talk with an expert.

User Testing

Centercode

JULY 30, 2025

In our interview with Jason Arbon, CEO of Test.ai, we dive deeper into the future […] The best brands in the world partner with Centercode to perfect their products Delta Testing New to Delta? Schedule a demo to talk with an expert.

Feedback Software

UX Planet

JUNE 13, 2025

For instance, if a company is undergoing a major rebranding, the brand design lead may temporarily become a core role, which can help with career growth. New product launches can offer similar opportunities to product designers, including generalists. There are also examples of temporary core roles.

User Testing

Mind the Product

NOVEMBER 10, 2017

SaaS brands often launch new products and platform upgrades while using analytics to provide critical churn/retention insights. Cohort analysis allows brands to separate and analyze users by those who signed up after a new product launch or upgrade detailing fundamental behavior differences.

Analytic Tools

UX Planet

AUGUST 12, 2025

When you learn them, you gain: A sharper eye for visual trends A powerful tool to direct AI output A way to brief collaborators with precision Whether you’re working with generative AI, ideating UI directions, or pitching a brand refresh, style fluency can elevate your creative conversations. Mood & Occasion : Formal, timeless, noble.

Branding

Mind the Product

MARCH 25, 2021

Over the coming days, weeks, and months you’ll notice that our brand has received a bit of a makeover. In this post, we’ll reveal how we’ve chosen to elevate our beloved venn, brand colours, and more. Mind the Product started as ProductTank in 2010 – a simple meetup with just 25 people in the back [.]

Branding

Intercom, Inc.

FEBRUARY 21, 2018

Many companies, including us, have experienced traffic spikes after getting traction on Product Hunt. You’ll want to give these visitors the best experience possible as they might be your future brand ambassadors. The post How to use live chat for a product launch appeared first on Inside Intercom.

Product launches

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Given our cadence of launches and updates, we’ve developed a pretty well-oiled launch machine over the past few years.

Product launches

The Product Coalition

MAY 13, 2020

Informing the general public about your new product and how it can benefit them is easy when using the power of email marketing. Below are some tips on devising a great product launch email marketing campaign. An Engaging Email Design Simply filling your product launch emails with large chunks of text can be disastrous.

Product launches

Mind the Product

MARCH 13, 2024

We’ve been working behind the scenes to refresh our brand and to improve MindTheProduct.com.

Branding

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

Onboarding KPIs

ProductPlan

MARCH 31, 2022

Lessons from a Product Launch: Rivian. Ask any product manager, and they will tell you that product launches are equal parts daunting and exciting. “Go, Go, go, go” is the mantra, as all team members kick into high gear to get the first minimum viable product (MVP) out into the world. And so much more!

Product launches

Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software

Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.

Feedback Software

The Product Guy

APRIL 21, 2019

Builds brand. If you want to take a product-centric approach to product management, a secret menu will delight customers and is an excellent way to gain a competitive advantage. Start taking steps to discover product modifications that respond to your customers’ unmet needs. Higher revenue and market share.

Data Visualization

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software

Alchemer Mobile

JULY 22, 2021

Product adoption is key to customer retention. If a company has a high product adoption rate, that’s a sign of the right market fit and a product that customers actually want. Better product adoption metrics mean higher customer lifetime value and therefore increased ROI and growth.

Onboarding KPIs

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches

Mind the Product

NOVEMBER 28, 2018

Well, according to the Center for New Product Development , “the average new product development project exceeds its schedule by 120%.” Over the past 10 years, I’ve encountered my fair share of delayed product launches. Speed to market has become a major competitive advantage for product companies. user personas ).

User Testing

Pragmatic Marketing

MAY 23, 2017

Put another way: Your personal brand is more important than ever. You are a product. And if you are the product, why not manage your personal brand like a product? Your Career and the Product Lifecycle. The key is to create long-term extensibility for your brand. What you need is a product strategy.

Branding

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand.

Development

The Product Coalition

SEPTEMBER 16, 2019

Product launch failure So I received an email today about the launch of the new experience called Indeed Seen. As a Product Manager, I have always been curious and I love to try new products and learn about their onboarding and UX experience and always keen to learn. Indeed Seen?—?Product Indeed Seen?—?Product

Product launches

The Accidental Product Manager

NOVEMBER 13, 2017

Samsung’s product managers did the right thing – they issued a recall notice for their phone and offered to replace them. Yes, this is an expensive undertaking; however, the value of the Samsung brand name is at stake here and so this kind of dramatic action is required. The post When Is A Product Launch Not A Product Launch?

Product launches

ProductPlan

APRIL 29, 2022

The period marks all that time and effort spent developing the product. But not all product launches are created equal, and they’re not the same as introducing a new feature. There’s a significant difference in the goals and objectives for different types of product launches. Category-creating product launch.

Product launches

The Product Coalition

APRIL 3, 2019

As your content marketing grows, more voices will join the ranks of your marketing, speaking and writing on behalf of your brand. Without a consistent brand voice, there’s no way to guide all of those different people into sounding like one unified brand. Is your brand short and to the point?

Product launches

ProductPlan

APRIL 5, 2022

So, the main attraction must be on which pain points the product solves and the specific ways customers will benefit. Instead, focus your product launch training for marketing on the meaningful benefits and advantages of the product. Not every business relies on strategic partners to market, sell, or support its products.

Product launches

ProductPlan

NOVEMBER 9, 2022

Product launch timelines visually represent the project plan to successfully release new products. The goal of the timeline is to ensure a successful product launch that improves the brand image, expands the customer base, generates buzz, and ultimately leads to revenue growth.

Product launches

Product Innovation Educators

JUNE 12, 2023

Setting input metrics depends a lot on the product and the specific piece that you’re trying to launch. For my team, we have very clear North star metrics for each product. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift.

User Testing

Roman Pichler

JUNE 28, 2016

As long as a product is young and hasn’t reached product-market fit—or is close to achieving it—I recommend having a single person in charge of the product. Having a single product owner in place supports this: if no consensus can be achieved about what to do next, the product owner decides.

User Testing

Product Talk

MAY 3, 2023

If your product is brand new and you think you have no competitors, expand your understanding of competitors. There may be no other software product that does what you do, but if your product solves a problem that is real, there are people solving that problem today. Every day, products launch on Kickstarter.

User Testing

Product Innovation Educators

SEPTEMBER 2, 2024

By consistently probing deeper with “why” questions, product managers can uncover insights that lead to breakthrough innovations and products that truly resonate with customers. For example, when researching a new coffee maker, asking “Why do you prefer your current brand?”

User Testing