Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Product Marketing Marketing Research Software User Testing 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Spice Catalyst

JANUARY 16, 2024

Conversations with Joshua T Berglan featuring David Fradin In this video, Joshua T Berglan interviews David Fradin, an expert in product development and branding. They discuss the importance of having a product market strategy, effective packaging, and the role of marketing in the success of a product or service.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

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Research Software Data Visualization User Testing Marketing 96

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Do you play video games? What could make you switch from one brand to another?

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User Testing Customer Feedback Customer Experience Data Visualization 148

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is a product announcement? You're in the right place.

Research Software 98

Research Software Onboarding KPIs Product Research User Testing 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. In general, you’ll have enough insights to inform product development and tailor products to meet audience needs. Send market research surveys at regular intervals, especially when planning product launches.

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Data Visualization Product Research Research Software Analytic Tools 97

Andrew Chen

FEBRUARY 26, 2024

I find that a lot of my blogging has been less about inventing brand new ideas, but instead simply collecting and expanding on the current tech zeitgeist. Of course today you might be making videos or podcasts instead of writing. A few months in, Robert Scoble linked to my blog from his, and that helped a ton. Thank you!)

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User Testing Customer Experience Blog Events 123

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

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Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

MARCH 15, 2022

In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. This is where a go-to-market strategy comes in.

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Research Software Strategy Customer Experience User Testing 98

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Product Innovation Educators

MARCH 25, 2019

Which is why I spoke with one of the handfuls of people who large brands trust to announce their products at trade shows. I started as an actor doing commercials and corporate videos. It’s usually marketing or an events manager. There’s always a product marketing person or a director of marketing involved.

Presentation 72

Presentation Events User Testing User Friction 72

ProductPlan

JULY 11, 2019

If a new feature or product never gets used, it doesn’t matter how awesome it is… it’s gathering the same dust as every less great product on the market. To avoid an unsuccessful launch and weak usage, product teams and their product marketing counterparts must be in lockstep.

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Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. April Product Conferences.

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Research Software User Testing Product Research Analytic Tools 98

ProductPlan

OCTOBER 25, 2022

If you’ve been deeply submerged in your product ideas and users, this step is critical because it forces the team to prairie dog up to get a fuller picture. There are various competitive intelligence sources to understand your overall market, the markets your customers are targeting, and the dynamics and trends shaping customer behavior.

Data Visualization 52

Data Visualization User Testing Product Research Customer Feedback 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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Product launches User Testing Feedback Software Research Software 98

Userpilot

JANUARY 25, 2021

One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. Try to include their favorite brands. Favorite Brands. Use an image of the persona.

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Analytic Tools Research Software User Testing Customer Experience 75

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

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Product launches Research Software User Testing Product Research 70

Userpilot

APRIL 12, 2022

What is a product video for marketing SaaS used for? And can these tools help increase communication and in-product engagement ? Video marketing is a straightforward way of providing guidance in using your product, therefore driving engagement and reducing churn. What is a product marketing video?

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Analytic Tools Embedded Analytics Data Visualization Onboarding KPIs 98

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

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Research Software Feedback Software Product Marketing Marketing 98

Department of Product

MAY 22, 2020

Commercial questions aside, the predominant theme in questioning is usually directly linked to the features offered in the product: Can it integrate with my existing CRM? Can I customise it with my own branding? Marketing It’s a similar story for product marketing. Sign up for the weekly Product Briefing.

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Feedback Software Customer Experience User Testing Customer Feedback 52

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next? What’s Next?

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Research Software Feedback Software User Testing Data Visualization 10

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

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Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

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Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 15, 2019

That’s because the whole point of in-app marketing is to make sure your customers stick around. It’s aimed at users who are already paying for your product. Marketing to your existing customers might seem a little strange, but it’s one of the quirks of the SaaS world. to implement in your product.

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Analytic Tools Feedback Software Research Software Marketing 96

Userpilot

AUGUST 14, 2023

The following are the best growth marketing strategies you can use: Create help resources for your target audience – both prospects and existing customers. Use Product Hunt to extend your audience reach for the new product launch. Activation: Users realize the value of your product ( Aha!

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Christy: Perfect.

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User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

JULY 27, 2022

In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. For the growth phase, marketing should gear towards accelerating demand and profit growth through constant innovation, proper pricing, and proper messaging. Introduction stage.

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User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

JULY 30, 2019

We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one. If product launches were easy, then everyone’s product would be a hit. The Launch.

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User Testing Product Research Webinar Customer Experience 111

Andrew Chen

JANUARY 9, 2020

Observations: – most of the money has been made in merchandise and video games. – so many Japanese brands! Multiple data points on this already: Emojis, video streaming, esports… Emojis are a classic example. (Btw, Magic metrics indicating a startup probably has product/market fit. Team dinners.

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User Testing Data Visualization Product Marketing Marketing 110

Userpilot

DECEMBER 14, 2021

Launching on Product Hunt is a fantastic way to get the word about your new and revolutionary product to a larger community. Over many years, this platform has demonstrated that new product launches can accelerate and boost your growth like never before. So why do you need a solid launch strategy for Product Hunt?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Andrew Chen

JANUARY 9, 2020

Observations: – most of the money has been made in merchandise and video games. – so many Japanese brands! Multiple data points on this already: Emojis, video streaming, esports… Emojis are a classic example. (Btw, Magic metrics indicating a startup probably has product/market fit. Team dinners.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

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