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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.

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How to use live chat for a product launch

Intercom, Inc.

For example, if you work at a startup, you’ve probably heard of Product Hunt , an amazing and vibrant community for founders to announce new products and product enthusiasts to discover and upvote them. Many companies, including us, have experienced traffic spikes after getting traction on Product Hunt.

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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

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The Power of Mobile Applications: Elevating Business Success Through E-commerce and Customer Engagement 

Alchemer Mobile

Many businesses find mobile apps an essential component of their marketing and retention strategy. Such interactive elements not only enhance the shopping journey but also create memorable brand interactions. As mobile e-commerce grows, many brands have recognized the power of applications to earn revenue from customers.

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How Execution Can Make a Big Difference: A Go-to-Market Strategy and Process Guide

The Product Coalition

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. What is a Go-to-Market Strategy?

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A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. You have been asked to pitch investors for early-stage funds.

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Building a Product Startup Within an Agency

Mind the Product

Today, we’re about to launch Trim off the back of a successful beta, and we even have paying customers. Let me explain: Why a Product Startup? There’s more to our product strategy than trying to avoid a sense of embarrassment, but it was in this context that we devised Trim, our content auditing and governance product.