The Product Coalition

JUNE 9, 2023

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Any form of marketing involves educating the market on something.

Education 110

Education Marketing Weak Development Team User Testing 110

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. But what happens once the fit is achieved?

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User Testing Customer Feedback Customer Experience Research Software 135

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. Typically there are four steps to creating a detailed GTM Strategy. Is there a demand for the product, or is the market oversaturated?

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User Testing Research Software Feedback Software Strategy 78

The Product Coalition

AUGUST 4, 2021

This playbook focuses on the essential elements for running a Product Discovery, including the key concepts, inputs, activities, and outputs. It’s inspired by thinking and practices from Steve Blank, Lean Startup, Teresa Torres, Marty Cagan and the Double Diamond. Why do a Product Discovery? Marketing risk?—?is

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Product Research User Testing Research Software Customer Experience 162

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

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Innovatemap

JULY 21, 2021

Josh hired us to get the idea to market, develop his product’s brand, and enable product marketing, but he also wanted a sounding board with a diversity of opinions and ideas. This equips our team to harness the right opportunities for startups like Boost.

Research Software 52

Research Software Education Data Visualization User Testing 52

Sequent Learning

OCTOBER 28, 2018

Each episode is filled with real-world insights from practicing product managers and leaders, allowing you to learn, apply, and succeed in your product management career. To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations.

User Testing 40

User Testing Product Marketing Feedback Software Analytic Tools 40

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Brand reputation. The Product Experience is hosted by Lily Smith and Randy Silver.

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Product Research Customer Experience Entertainment Consulting 99

Innovatemap

AUGUST 17, 2022

Then, people must want your product, so you need to resonate with real people. When your buyers become users, you must keep them invested with a brand they admire and a product that keeps adding value to their lives. Our entire team is working towards the same goal for our clients: a better product.

Research Software 52

Research Software Product Research Customer Experience Branding 52

Gainsight

JULY 27, 2022

The days of building SaaS brands by optimizing for big up-front contracts are over. That means finding more pragmatic, long-term profitable and, above all, product-focused ways of driving growth. As the economy tightens, investors will increasingly expect all SaaS businesses to embrace PLG.

Feedback Software 59

Feedback Software User Testing Customer Experience User Friction 59

The Product Coalition

JANUARY 4, 2021

Any form of marketing involves educating the market on something. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Many startups fall into this category.

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Userpilot

JULY 9, 2021

Teresa Torres is an internationally acclaimed product discovery coach, speaker, and author. She coaches teams on how to collect meaningful customer input and use it to make product decisions on a daily basis. The teams she coaches are from both early-stage startups and multinational enterprises in different industries.

Books 98

Books Research Software Feedback Software Analytic Tools 98

The Product Guy

SEPTEMBER 27, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.

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Product Strategy Strategy Research Software User Testing 187

The Product Guy

OCTOBER 25, 2016

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Sachin Rekhi

JUNE 20, 2016

The innovators are the product managers tasked with the incredibly challenging job of finding product/market fit for a brand new product. It also turns out that every product manager in-fact does activities embodied in all three roles, but with differing levels of focus. A Few Words of Advice.

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User Testing Customer Experience Analytic Tools Product Research 164

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. Our client portfolio is rich and diverse.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Mind the Product

AUGUST 20, 2019

Once you start thinking of users as “bad actors”, it makes you frame their intentions really negatively – and it makes you challenge the brand and design decisions you’re making to build for this [specific] case. The Product Experience is hosted by Lily Smith and Randy Silver.

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Customer Experience Product Research Entertainment User Testing 88

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. This forced us to think and act more like a startup, with JustGiving’s CEO in the role of angel investor – and we knew funding would be cut if we didn’t produce results. The Yimby homepage, 2013.

User Testing 111

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Intercom, Inc.

APRIL 18, 2019

Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Focus on people, not just product. Why do most startups fail?

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Userpilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. With the right survey questions, you can identify opportunities for improvement, fine-tune your product experience and prevent customers from churning. How would you feel if you could no longer use our products?

Product Research 98

Product Research User Testing Feedback Software Customer Experience 98

The Product Guy

JANUARY 5, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Guy

FEBRUARY 18, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

The Product Coalition

MAY 15, 2019

The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. this was the creation of the Product Owner role.

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Product Management Product Manager User Testing Product Research 92

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Can I customise it with my own branding? Marketing It’s a similar story for product marketing.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Mind the Product

APRIL 18, 2017

Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.

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Research Software User Testing Customer Experience Workshop 75

Mind the Product

FEBRUARY 22, 2018

Major elements of our sales and marketing plan, designed with companies like this one in mind, needed to be revisited at the least. Among other things, it was soon clear that we’d fallen into a common trap for startups and new products. We’d responded to market traction without properly understanding our users.

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Product Research User Testing Customer Experience Research Software 88

The Product Coalition

FEBRUARY 5, 2019

He is very interested in investment and innovations in the product sphere, writing on Medium and Twitter about these and other tech transformations. Andrew Chen is currently a consumer startup investor, but in his long career he has been Director of Product Marketing, Co-Founder of a startup and then Growth leader at Uber.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

The Product Guy

FEBRUARY 2, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

ProductPlan

DECEMBER 30, 2019

The leadership team will have expectations and assumptions that may not line up with what the “CEO of the product” would prefer. Just like product strategy and roadmapping , pricing should be a collaborative effort. Even when product management technically “owns” pricing, product managers are not doing it in a vacuum.

Strategy 55

Strategy Customer Experience User Testing Customer Feedback 55

Userpilot

FEBRUARY 13, 2020

The term is a bit elusive: user experience refers to any experiences your users have when engaging with your brand. "Good Product Experience makes it easy for users to not only form habits and get value from the product, but also discover certain features. Word of mouth is by far the most effective method of marketing.

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Feedback Software Analytic Tools Research Software Customer Experience 123

ProductPlan

APRIL 2, 2019

This post will define each phase—Introduction, Growth, Maturity, and Decline—and highlight what product managers should be focused on during each period. All products start somewhere, whether they’re spinoffs, or brand extensions of a popular offering, or something completely new from an unknown startup.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

NOVEMBER 8, 2022

It is a small but prominent element that drives every other component of your marketing strategy. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

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Lenny Rachitsky

DECEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Welcome to this month’s ✨ free edition ✨ of Lenny ’ s Newsletter. This post is now the single best way to find my best stuff across both the newsletter and podcast.

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