Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 236

Product Research Product Strategy Strategy Research Software 236

Roman Pichler

OCTOBER 6, 2020

What is Product Discovery? Product discovery describes the activities required to determine if and why a product should be developed and offered. This increases the chances of creating a product that users actually want and need and achieving product success. What makes the product stand out?

Product Research 293

Product Research Technical Review Feedback Software Research Software 293

Alchemer Mobile

MAY 7, 2025

In the retail industry, customer feedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customer feedback and turn them into results. Establish a continuous feedback loop.

Feedback Software 130

Feedback Software User Testing Customer Feedback Data Visualization 130

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. ” The problem?

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Product Talk

JUNE 19, 2024

I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.

Generative AI 331

Generative AI Product Research Feedback Software Analytic Tools 331

Product Talk

APRIL 21, 2021

Welcome to JEDI Training for Continuous Discovery Teams. I work as a product discovery coach. I’ve had the luxury of working with teams all over the world, and I teach them a structured and sustainable approach to continuous discovery. Here’s how I’m redefining JEDI training in a product context.

Product Research 325

Product Research User Testing Research Software Analytic Tools 325

Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. In response, consumers interacted more with brands through their apps. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Productside

MAY 27, 2025

Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. But its product management journey has been far from smooth.

Product Strategy 177

Product Strategy Strategy Product Research Weak Development Team 177

Product Talk

NOVEMBER 15, 2023

It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. But I’m also a firm believer that discovery doesn’t come at the expense of delivery. Teresa Torres: Hi, everyone.

Product Research 317

Product Research Customer Experience Data Visualization User Testing 317

Product Talk

JANUARY 3, 2024

For Mike Donovan , Senior Vice President of Product at Sauce Labs , the answer to that question is a resounding yes. For Mike Donovan, Senior Vice President of Product at Sauce Labs, the answer to that question is a resounding yes. Mike began his career as an engineer and transitioned into product about five years ago.

Product Research 302

Product Research Customer Experience Research Software Reporting Tools 302

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Product Talk

APRIL 17, 2024

Leading a product team (or several teams) comes with its own set of challenges that’s often similar to but distinct from the hurdles individual product contributors face. That’s why it’s especially enlightening when you encounter a product leader who is willing to openly share the challenges they’ve faced. Teresa: Okay.

Product Research 306

Product Research User Testing Data Visualization Research Software 306

Product Talk

JANUARY 31, 2024

You’ll often hear Teresa say that there’s no single right way to do continuous discovery. Something she might not say as often (that’s just as true) is that there’s no single wrong way to do discovery , either. Let’s be clear: The fact that it’s easy to make mistakes is not an excuse for avoiding discovery. Let’s dive in!

Product Research 307

Product Research Reporting Tools Feedback Software Customer Communications 307

Product Talk

NOVEMBER 8, 2023

. – Tweet This I was very intentional about including the word “habits” in my book title, Continuous Discovery Habits , because I wanted to emphasize the fact that anyone can make small changes in their behavior to get better at discovery. Overview of the Continuous Discovery Habits Community: What Is It and Who Participates?

Product Research 299

Product Research Research Software Books Analytic Tools 299

Product Talk

SEPTEMBER 13, 2023

You don’t necessarily need anyone’s permission to get started with continuous discovery. But at the same time, continuous discovery shouldn’t always be a solo activity. There’s a reason why Teresa often refers to the product trio : Continuous discovery is more effective when you avoid turf wars and bring in different perspectives.

Product Research 340

Product Research User Testing Research Software Feedback Software 340

Alchemer Mobile

JUNE 14, 2022

An article in the Harvard Business Review introduced Net Promoter Score (NPS) surveys to the business world nearly twenty year ago. NPS surveys changed the way businesses gauge customer experience and are still widely used today. NPS+ takes traditional NPS surveys a step further by diving into the “why” behind each NPS response.

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Alchemer Mobile

NOVEMBER 8, 2022

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. Closing the customer feedback loop. provides a scalable way for brands to close their feedback loop. Apptentive SDK 6.0

Product Research 244

Product Research User Testing Feedback Software Feedback Loop 244

Product Talk

AUGUST 2, 2023

One of the most common responses I get when I talk about continuous discovery is: “That would never work in my organization.” But after working with thousands of product people and organizations of all kinds, I can tell you that everyone is capable of making progress on their continuous discovery journey. What Is Discovery?

Product Research 242

Product Research User Testing Research Software Feedback Software 242

Product Talk

MAY 14, 2025

Its one thing to iterate on an existing product. Its a whole other challenge to identify brand-new products to offer. The same is true for API products. They still exist, even when your product is an API. In fact, weve started publishing a series to make the case for why discovery is critical for APIs.

Product Research 132

Product Research User Testing Technical Review Systems Review 132

Roman Pichler

JANUARY 20, 2025

Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. 2:14] What is brand storytelling?

Branding 256

Branding Data Visualization Magazine Customer Feedback 256

Userpilot

DECEMBER 18, 2024

Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. This article will help reduce such churn by refining your product management and UX analysis approach. Even though they’re the ones using the product. How to start your UX analysis.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Userpilot

APRIL 17, 2025

When done right, mobile surveys receive up to 3x higher response rates than traditional web surveys. With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic user feedback. What is a mobile survey?

User Testing 99

User Testing Customer Feedback Customer Experience Feedback Software 99

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Alchemer Mobile

MARCH 11, 2025

Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers. They are unmatched.

Differentiation 130

Differentiation Feedback Software Customer Feedback User Testing 130

Alchemer Mobile

MAY 31, 2022

A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Gather product feedback.

Product Research 243

Product Research User Testing Customer Experience Customer Feedback 243

Product Talk

MAY 3, 2023

In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. With demand testing, we want to observe actual behavior.

User Testing 303

User Testing Product Research Testing Feedback Software 303

Roman Pichler

MAY 12, 2025

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Take, for example, the Apple Watch and the Google Chrome browser.

Research Software 196

Research Software Technical Review Customer Experience User Testing 196

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

Product Research 382

Product Research Feedback Software Research Software User Testing 382

Intercom, Inc.

AUGUST 10, 2021

Your brand is how your company presents itself to the world, but inevitably there will need to be slight adjustments needed along the way. A brand is not a singular design element, font, color, illustration style, or icon. Your brand ? So as your business grows, it’s natural that your brand will need to grow with it.

Branding 257

Branding User Testing Product Research Customer Experience 257

Alchemer Mobile

MAY 4, 2021

Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. Do you love our brand?

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

User Testing 236

User Testing Feedback Software Product Research Customer Feedback 236

UX Planet

MAY 27, 2025

Chasing the next big product win in banking or fintech? For decades, banks competed through branch locations, branding and fee structures. According to Quanti research , by the end of 2024, 3.6 Dont Just DigitizeRevolutionize EPAM research (2020) shows 63% of people choose their primary bank based on trust.

Finance 96

Finance Research Software Feedback Software Analytic Tools 96

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222

Branding Technical Review Customer Experience Enterprise 222

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.

Vision 344

Vision User Testing Product Research Research Software 344