article thumbnail

Brand health tracking: Your complete guide to smarter brand decisions 

Alchemer Mobile

72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.

article thumbnail

The Innovation Ambition Matrix

Roman Pichler

Some people also refer to core innovations as incremental and to adjacent ones as evolutionary. [2] It offers the autonomy to do things differently and develop brand-new products. Market development refers to entering a market thats new to your company with an existing product. Using an incubator can help you with this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retailers. Don’t just collect feedback. Act on it!

Alchemer Mobile

The following post references our new e-guide, The Retail Industrys Blueprint to Leveling Up CX . But remember, the retail brands that act on feedback most effectively are the brands that will emerge stronger with loyal customers, stronger pricing power, and a clearer understanding of what drives their success.

article thumbnail

How retail brands turn disconnected feedback into action

Alchemer Mobile

But here’s the challenge: while brands have gone omnichannel, their feedback strategies often haven’t. Customer expectations are rising, brand loyalty is shrinking, and margins are tighter than ever. Customer expectations are rising, brand loyalty is shrinking, and margins are tighter than ever.

article thumbnail

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. The best customer experiences go beyond the sale.

article thumbnail

The Rise of AI-Driven UX: Balancing Automation and Human-Centered Design in 2025

UX Planet

To do this, we will analyze effective strategies and refer to some key successful studies. Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. This adaptability helps brands deliver a UX that grows alongside their audience.

article thumbnail

Why Design-to-Dev QA Still Stings

UX Planet

But enough “close enough” decisions create: Brand erosion: Colors shift, headings wobble, the product stops feeling cohesive. No single source of truth: Once code forks from design, nobody knows which reference is canonical. Once code forks from design, nobody knows which reference is canonical.