Lenny Rachitsky

MAY 12, 2025

He walks through real-world workflows using tools like Midjourney and Cursor to prototype complex interactions, re-create brand assets, and explore creative directions faster than ever. For inquiries about sponsoring the podcast, email jordan@penname.co.

ChatGPT 108

ChatGPT Branding Reference Enterprise 108

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. Some will require you to put their own order reference, and those orders could be a combination of consumer name, date, and their internal reference. Or they could be their own internal reference. Its one thing to iterate on an existing product.

Product Research 132

Product Research User Testing Technical Review Systems Review 132

Alchemer Mobile

JANUARY 12, 2022

84% of consumers say they’re more likely to stick with a brand that has a loyalty program. Brands save money by increasing retention and activating their current customers for repeat purchases. Increase the number of referrals: Killing two birds with one stone, companies can reward customers for referring friends.

User Testing 278

User Testing Customer Experience Branding Reference 278

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Alchemer Mobile

FEBRUARY 26, 2025

This post references out latest e-guide, Customer Feedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Over time, this responsiveness drives long-term success and brand loyalty. This is evident in the fact that brands with strong omnichannel customer engagement grow revenue 9.5%

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Product Innovation Educators

APRIL 10, 2023

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

User Testing 247

User Testing Healthcare Product Research Artificial Inteligence 247

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Alchemer Mobile

FEBRUARY 21, 2025

This blog references our new e-guide, titled The Complete Guide to CX Transformation . Marketing Teams For Marketing, open text analysis reveals how customers perceive your brand, product, and services. Whats resonating with our brand, and where should we double down on our efforts?

Customer Feedback 113

Customer Feedback Feedback Software User Testing Data Visualization 113

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. Work on your referent power and expertise, and lobby for management support.

Vision 344

Vision User Testing Product Research Research Software 344

Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Many brands use traditional methods like NPS and CSAT to understand the voice of the customer. How has the last year impacted brand sentiment?

Data Visualization 264

Data Visualization Customer Feedback Customer Experience User Testing 264

Mind the Product

AUGUST 19, 2021

A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. By referring their family or friends, existing customers will get rewards, and the people that they [.]

Reference 195

Reference Branding Strategy Marketing 195

Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

Systems Review 167

Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? because it helps people have a frame of reference to understand changes they’re seeing in their own metrics. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates.

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Alchemer Mobile

JUNE 14, 2022

Or does a zero simply mean they like the product, but not enough to refer it to someone. This practice results in delayed responses that come weeks or months after the customer’s last experience with your brand. . These customers already said they are likely to refer friends or family, so why not take them up on it! #5:

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Roman Pichler

MARCH 14, 2023

The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. For a more detailed explanation of how to create and iteratively validate a product strategy, refer to my book Strategize. To capture the product strategy, you can use my product vision board.

Product Strategy 348

Product Strategy Strategy Vision Product Research 348

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Customer retention refers not only to a brand’s ability to convert customers from one-time buyers to repeat purchasers but also their ability to do this over time. What is customer retention?

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Product Innovation Educators

FEBRUARY 24, 2020

It is the name of my podcast as well as the brand of my work. Refer to the infographic below. As you discuss, refer back to the labels and sorting you provided. It is the name of my podcast as well as the brand of my work. Refer to the infographic below. 7:04] What is the look and sound of leadership?

Reporting Tools 251

Reporting Tools Product Management Product Manager Leadership 251

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? because it helps people have a frame of reference to understand changes they’re seeing in their own metrics. Data from our 2016 , 2017 , 2018 , and 2019 reports is included to show shifts in brand focus and engagement over time.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

The Product Coalition

NOVEMBER 23, 2021

Refer image 2. Branding/content strategy Branding strategy for a startup is equally important like other stacks such as product, innovation, engineering, growth, finance, ops but that is the area where co-founders generally do not have enough experience. Let me walk through the entire workshop in the phases with its results.

Startups 157

Startups Strategy Technical Review B2B 157

Alchemer Mobile

JULY 22, 2021

Product adoption refers to the way in which customers embrace and use a product. If a brand has a lower product adoption, this could be indicative of a myriad of issues from wrong market fit to a poor onboarding experience to product bugs and more. So, what is product adoption? Product adoption is key to customer retention.

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

OCTOBER 19, 2024

By consistently delivering high-quality experiences, you will create loyal customers who stick to your brand and contribute to its long-term success. Helps spread positive WoM Happy customers are more likely to recommend a brand to friends and family based on their positive experiences. Userpilot review on G2.

Customer Satisfaction 111

Customer Satisfaction Customer Experience User Testing Feedback Software 111

UX Planet

DECEMBER 6, 2024

To do this, we will analyze effective strategies and refer to some key successful studies. Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. This adaptability helps brands deliver a UX that grows alongside their audience.

Feedback Software 89

Feedback Software Research Software Analytic Tools Data Visualization 89

UX Planet

FEBRUARY 3, 2025

Accessibility in UI/UX design refers to creating interfaces and experiences that can be used by everyone, including individuals with disabilities such as visual, auditory, cognitive, or motor impairments. Brand Reputation Designing for accessibility signals inclusivity and social responsibility.

UX 101

UX Research Software Data Visualization User Testing 101

Alchemer Mobile

AUGUST 27, 2020

Today’s consumers have a desire to provide helpful insight for the brands they interact with, especially through mobile channels. A lack of communication and implementation of customer feedback can affect brand loyalty and customers’ willingness to provide feedback in the future. READ: 12 Product Management Myths.

User Testing 246

User Testing Product Research Feedback Software Research Software 246

Alchemer Mobile

AUGUST 2, 2024

From the classics like NPS and CSAT to new innovative ways brands are measuring CX, each measurement offers a unique perspective on how well your organization currently meets customer expectations. Brands should value loyalty because it directly correlates to customer lifetime value and drives growth through word of mouth.

Customer Experience 200

Customer Experience Analytic Tools Data Visualization Feedback Software 200

Userpilot

OCTOBER 20, 2024

Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. When a customer refers someone — be it a friend or family member — and the referred party makes their first purchase, both receive $5 off. Source: CRED.

Onboarding KPIs 102

Onboarding KPIs Customer Experience User Testing Customer Feedback 102

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. It stretches beyond what marketers refer to as “on brand”: even when they don’t have lines, the actor must stay “in character” The main issue with software is that a lot of messaging is automated, which easily breaks the spell.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Alchemer Mobile

JUNE 18, 2019

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Brands save money by increasing retention and activating their current customers for repeat purchases.

Feedback Software 199

Feedback Software Analytic Tools Customer Feedback Customer Experience 199

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. 3] For a more detailed explanation, refer to my book Strategize. In a nutshell, it’s about finding a problem worth solving. 2] The process described builds on Eric Ries’ work. [3]

Product Research 236

Product Research Product Strategy Strategy Research Software 236

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. What is product experience?

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Lenny Rachitsky

FEBRUARY 25, 2025

brand advantage, network advantage, skill advantage, technical advantage, process advantage—some secret sauce that has helped the company differentiate in the past that can also be applicable to these levers). This usually relates to unique competencies or pre-existing advantages the team/company might have (e.g.

Strategy 121

Strategy Technical Review Product Strategy Product Research 121

Roman Pichler

DECEMBER 7, 2021

Such a product is also referred to as a painkiller , as it addresses a problem or pain point. These may include generating revenue , reducing cost , increasing productivity , and strengthening the brand. Compare this to a product like Apple’s AirTags, which address the issue of finding keys and other misplaced items.

Artificial Inteligence 285

Artificial Inteligence Vision Wireless User Friction 285

Reveal

MARCH 13, 2025

Fixed Lines for Charts: Set static reference points to highlight key data trends. These game-changing features make it easier than ever to deliver intuitive, on-brand analytics inside your applications. Fixed Lines: Set Key Benchmarks in Charts Static Reference Points: Easily highlight important thresholds for better comparisons.

Data Visualization 59

Data Visualization Customer Experience User Experience Customer Feedback 59

Alchemer Mobile

JULY 16, 2021

While customer acquisition, ratings and reviews, and social proof are the most externally visible success indicators for your brand, customer retention is an integral part of the health of your organization. Customer retention refers to a brand’s ability to convert customers from one-time buyers to repeat purchasers.

Customer Feedback 147

Customer Feedback Customer Experience User Testing Feedback Software 147