Later’s Farhan Virji on adapting B2C support strategies for B2B teams
Intercom, Inc.
MARCH 11, 2021
As Farhan puts it: “Customers who trust their brands will spend more money, even if it’s more expensive than competitors. The service you get from the brand you interact with is more highly correlated to what your impression of that brand is than what the marketing and the product actually are.”.
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