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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? What’s the state of those systems? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands?

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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Where does Production fit within the Design Cycle

UX Planet

These professionals typically aren’t able to provide much value when it comes to problem solving or strategy itself, because: a) product owners have already “figured out” the solution and b) designers are meant to execute on someone else’s vision. That’s one of the reasons Design Systems are built.

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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. As a result, you end up competing with some of the most famous brands in the industry as a result. There are a billion websites.

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Game Localization for the Japanese Gaming Market

freshtrax

Your lockit will take into consideration everything you need translators to know: content analysis, project plans, brand considerations, and everything unique to the game. Developers who are familiar with coding know you need to pull strings to translate your code, then you need to import those strings into a management system.

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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

In general, an Ad creative will have information about the company in the form of a name or logo, company’s brand colors, depending on the target platform the ad creative can come in different sizes, messages, and call to action present in the ad, any specific engaging image and the background images.