Userpilot

JUNE 28, 2023

In this guide, we’ll look at eight user onboarding case studies that can provide inspiration for your own onboarding flows! Create a multimedia onboarding flow with product screenshots and videos. TL;DR The Room increased user activation by 75% using driven action UI patterns. Get a demo now!

Onboarding KPIs 73

Onboarding KPIs Feedback Software User Testing Analytic Tools 73

BrainMates

NOVEMBER 27, 2022

Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. How big is the target market? By NICK COSTER.

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Weak Development Team Development User Testing Product Research 52

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

User Testing 115

User Testing Customer Experience User Experience Naming 115

Mind the Product

APRIL 6, 2020

Since we have a lot of product teams, we fix product vertical teams like Flights, Hotels, or Packages at one table and have cross-functional teams like the Marketing, Checkout or After-sales rotate from table to table. When the work is done, every product manager validates the outcome with their main stakeholders.

Product Strategy 113

Product Strategy Strategy Feedback Software Customer Experience 113

BrainMates

SEPTEMBER 19, 2022

Case Study: How ReadyTech Use. Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

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Feedback Software User Testing Customer Feedback Data Visualization 52

The Product Coalition

FEBRUARY 14, 2023

Photo by Ian Schneider on Unsplash Product Management is one of the hottest and trending career options today. I’ve made the transition from an Analyst to a Product Manager (PM) , which is why many such aspirants often ask me for advice: How do I get into Product Management?

Customer Experience 139

Customer Experience Analytic Tools Feedback Software Product Management 139

Product Talk

MARCH 14, 2018

One of my favorite parts of Mind the Product London this past fall was meeting a product manager and a designer who I had coached in the prior year. So I asked Amy O’Callaghan (the product manager) and Jenn Atkins (the product designer) if they would be willing to share their story and they agreed.

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Product Research User Testing Research Software Customer Experience 181

UX Studio: Product Management

JANUARY 29, 2020

We conducted user research for the site and we will share what we’ve learned from it in the following case study. With this revamp, senior management hoped to achieve a radical improvement in their user experience, as opposed to the incremental refinements they had been working on in recent times. We ship it worldwide!

User Testing 74

User Testing Research Software Product Research Customer Experience 74

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. Takeaways from the case study. The secret of reducing churn rate?

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Research Software Analytic Tools Feedback Software UX 95

Userpilot

APRIL 30, 2024

Marty Cagan is a popular name in the product management world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the product management and technology industry. Who is Marty Cagan?

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Analytic Tools Research Software Feedback Software Books 90

The Product Coalition

OCTOBER 13, 2020

And managed to keep it simple, stupid. This case study is helpful for: Product managers and marketers of large companies?—?as as an example of productive work with contractors when both sides understand what is going on and give timely feedback. this was the block-by-block UI/UX design for MVP.

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UX Data Visualization Feedback Software User Testing 89

The Product Guy

JUNE 4, 2024

As a product management veteran with over 20 years of leadership experience, I’ve worked with numerous organizations looking to transform their approach to building and delivering products. These product leaders come from various roles – from CPOs and product managers to designers, engineers and sales people.

Onboarding KPIs 74

Onboarding KPIs Data Visualization Customer Experience Product Management 74

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

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The Product HQ

APRIL 20, 2024

Becoming a product manager is a frustrating chicken-and-egg problem. Companies like to hire people with prior product management experience and it’s hard to get prior experience as successful product managers without first becoming a product manager. Otherwise, skip ahead.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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Technical Review Onboarding KPIs User Testing Feedback Software 166

UX Studio

APRIL 10, 2018

In this UX case study we show how we designed Sport360.fit. This UX case study will walk through all the challenges and learnings this project presented. There we mapped out the project scope and potential fears, and gathered some knowledge about the market and the target audience. The scope & the team.

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Magazine Feedback Software Research Software User Testing 67

Userpilot

MAY 9, 2024

The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.

Data Visualization 84

Data Visualization Customer Experience User Testing Marketing 84

Product Innovation Educators

OCTOBER 5, 2020

How product managers can increase team performance by understanding Team Dimensions. The only thing better than hearing about how an organization improved their product management and innovation capability is sharing it with The Everyday Innovators! Summary of some concepts discussed for product managers. [2:35]

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Software Developers Software Development Leadership B2B 76

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. Does that sound good?

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Reporting Tools Data Visualization User Friction Feedback Software 65

UX Studio

APRIL 29, 2019

This case study reports on how we helped optimise their search engine. In this UX case study, we cover the story of updating the search function of Campanda, including our research and design process, and the specifics learnings we made during this project. Did you enjoy this case study? So, let’s dive in!

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UX Engineering User Testing Reporting Tools 63

UX Studio

APRIL 25, 2019

It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. What’s it got for product teams? An “inclusive” marketing strategy. What’s it got for product teams? Ask 100 fellow product managers and UXers to define branding and who should do the job.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

UX Studio: Product Management

MAY 23, 2018

This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. We recently wrote an ebook: “Product Managers’ guide to UX design” about our process. We gathered information about the market, the product and the users.

User Testing 95

User Testing UX Research Software Product Research 95

The Product Coalition

OCTOBER 19, 2023

In product management, prioritization is the compass that guides teams towards their ultimate goal: delivering a product that pays off and truly resonates with their audience. It’s the practical tool that helps managers navigate the complex path of development. The product manager serves as the strategic actor.

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Data Visualization Customer Feedback Research Software Product Management 120

Userpilot

MARCH 13, 2023

It’s really a blank canvas for our product managers to get creative.’ That’s good when you’re delivering your core product functionality because you want to make sure your product is well-tested, but it’s not that great if you’re trying to test an upgrade dialogue.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

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User Testing Product Marketing Marketing User Friction 128

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

JUNE 15, 2023

In building user-forming products, the first point of contact between user and product is very paramount to catching their attention and retaining it. seconds, as a product manager how do you utilize that 8.25 seconds to optimize your product visibility? As the product is used, data is continuously collected.

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User Testing Customer Experience Product Management Product Manager 109

UX Studio

JUNE 27, 2018

In this UX case study, we describe how our team helped this startup enter the market with a well-designed product. The product: Split expenses at checkout. We hope you enjoyed our UX case study! Check out our Product Design Book – now with free worldwide shipping! Any thoughts, tips or ideas?

User Testing 72

User Testing Research Software Feedback Software UX 72

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Product Innovation Educators

JULY 18, 2022

Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses.

Research Software 108

Research Software Feedback Software User Testing Marketing 108

Product Innovation Educators

SEPTEMBER 17, 2018

Product managers can move the wheel forward without reinventing it. I’m currently on a tour through the northeast of the US, visiting product managers and innovators. On my way, I stopped in Minneapolis and found an incredible innovation case study at Deluxe Corporation.

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User Testing Research Software Product Research Customer Experience 61

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

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Books Research Software Feedback Software Analytic Tools 98