UX Planet

JANUARY 29, 2024

TimeTrek: Crafting a Time-Travel Experience — UX Case Study Imagine if you could travel to any time and place on earth. This was an assignment provided to me so I thought why not make a case study out of it. Urgency Cues: Features a countdown timer to create a sense of urgency, prompting quick action from the user.

Customer Experience 97

Customer Experience Travel UX Feedback Software 97

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. I led half of the ten user tests with Bence as an observer.

Research Software 96

Research Software Analytic Tools Feedback Software UX 96

UX Planet

MAY 25, 2025

I mean frictionless, user-obsessed, data-driven design choices that guide your customer from just browsing to Add to Cart without ahiccup. So, if you want more than just another pretty siteand youre ready for practical, actionable strategies that actually boost the one metric that matters (conversion)youre in exactly the right place.

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 158

User Testing Research Software User Friction Customer Experience 158

Product Innovation Educators

NOVEMBER 14, 2022

Prior to Tango, Ken spent most of his career in the Bay Area at Uber, where he held roles in Launch Operations, Data Science, and Product Strategy. . We thought about how we could shift that to a more positive experience and cut down on pain points. Your strategy has to be within the context of what your product is.

Product launches 254

Product launches Development Team Review Technical Review Customer Feedback 254

BrainMates

OCTOBER 20, 2024

The Customer Service Gap Model By ADRIENNE TAN In competitive markets, delivering superior customer value is a top priority. It’s not just about creating a great product—it’s about ensuring the entire customer journey, from initial interaction to post-purchase support, exceeds expectations.

Data Visualization 52

Data Visualization User Testing Customer Feedback Customer Experience 52

Product Innovation Educators

SEPTEMBER 2, 2024

He covers the “double diamond” approach, how to talk about value, pricing strategies, and how market research helps make smart decisions. It guides product managers through the complex landscape of what customers need, want, and how they behave. This information is gold for creating successful new products.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Product Talk

FEBRUARY 12, 2020

Teresa was impressed by how Lisa took the big, hairy product idea of orchestration (more on that in a moment) and turned it into a tamable, iterative product strategy. We then jammed those models into our platform so that customers could access the outputs in many ways.” How do they know which channel is best for each customer?

Product Research 270

Product Research Data Visualization User Testing Research Software 270

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? A good place to start is by creating user personas.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Present customer feedback, market research, or case studies to make your case. What’s Next?

Customer Feedback 150

Customer Feedback Data Visualization Product Management Product Manager 150

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. If you want to know more, book a demo now !

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. Clarify the situation (what, why, where , how) Users Pain Points Ideas Vision Feature Priority Pitfalls Sholanki’s Answers (with Commentary) Clarify the situation (what, why, where, how) What do you exactly mean by smart fridge?

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Userpilot

JULY 20, 2023

Wondering how to reduce customer churn rate for your business? Attrition is the bane of every subscription business; low retention rates will result in a duce and the customer lifetime value and revenue will plummet. But you can turn all that around with the right strategies. Bad customer service. What is customer churn?

Customer Experience 98

Customer Experience Feedback Software Analytic Tools User Testing 98

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. Key highlights include: Selecting the ideal customer profile (ICP). In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. A go-to-market strategy is a comprehensive plan for bringing a new product to the market.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. The odds are inherently against you, and without a proactive marketing strategy, youre turning those odds into impossibilities.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

UX Planet

MARCH 3, 2025

7 Best Landing Page Design Practices to Boost Conversions Landing pages are vital for businesses aiming to convert visitors into customers or leads. This guide will help you create effective landing pages by focusing on strategy, content, design, forms, and optimization. 5 by over 1,000 customers.

User Testing 57

User Testing Research Software Data Visualization Reporting Tools 57

Userpilot

AUGUST 12, 2024

Messaging , on the other hand, is about using the right words to clearly communicate your benefits to customers. To improve your homepage messaging and positioning strategy , you should: 1. Identify your target audience and their pain points and needs. Identify your target audience and their pain points and needs.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities. What is marketing data?

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

JULY 27, 2023

Are you a results-driven product manager looking for the best product retention strategies for SaaS growth? In this article, we’re going to do a deep dive into a whopping 16 different strategies you can draw from to boost customer retention and increase loyalty. Driving users toward activation with checklists.

Product Research 97

Product Research Onboarding KPIs Customer Experience Data Visualization 97

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? TL;DR Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and customers. This is the main question the article answers. Let's dive right in.

User Testing 101

User Testing Research Software Market Research Product Research 101

Userpilot

JULY 29, 2024

TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

MARCH 21, 2024

When done properly, learning how to optimize customer activity cycle can build lasting relationships and drive growth. But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle.

User Testing 81

User Testing Analytic Tools Research Software Feedback Software 81

Intercom, Inc.

DECEMBER 16, 2019

Just two years ago, only 29% of marketers reported ABM to be an effective strategy. Account-based marketing (ABM) is a targeting strategy where businesses market and sell to accounts – different people at one company – rather than to individual prospects at many different companies. Customer-centric approach to growing revenue.

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

The Product Coalition

OCTOBER 4, 2022

It starts from understanding who your customers are, what are the pain points of the customers, coming up with solutions to resolve those pain points, and finally implementing those solutions. The company lets users buy used electronic and fashion products. What is the shape-up method?

Research Software 148

Research Software Product Management Product Manager User Friction 148

Userpilot

AUGUST 6, 2023

Customers nowadays expect omnichannel customer experience when they deal with a business. That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. What is omnichannel customer experience? Build loyalty.

Customer Experience 97

Customer Experience User Testing Customer Feedback User Friction 97

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. It’s what you are for a particular customer. In the worst-case you can reposition later. #2 Hear me out first.

Feedback Software 104

Feedback Software Positioning Reporting Tools Strategy 104

Userpilot

JULY 17, 2024

The right persona examples can help you guide effective product strategies, ensuring that your offerings meet the needs and expectations of your users. Helps you streamline onboarding , integrate user feedback , and track in-app behavior. Customer persona : Reflects the profile of existing customers to improve retention.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

JUNE 28, 2023

With solid in-app marketing strategies, you’ll keep users engaged, help them experience your product’s value, and increase long-term retention. But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? Retain and upsell customers.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Centercode

JUNE 11, 2025

Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results. You uncovered valuable customer insights. This challenge came up often during a recent Customer Validation Brain Trust. Schedule a demo to talk with an expert.

User Testing 52

User Testing Customer Feedback Data Visualization Feedback Software 52

Userpilot

AUGUST 30, 2024

How do you cut through the noise and ensure potential customers notice your product? This strategy focuses on highlighting the unique value your product brings to your audience and crafting a narrative that resonates with them. Tips to improve your product marketing strategies: Identify your target audience and buyer personas.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98