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Product Management University Announces Free Training Courses for Product Marketing Managers

Product Management University

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications. There are six eLearning courses offered for free.

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400: Product Mastery Now Community – with Chad McAllister

Product Innovation Educators

Starting to read innovation and product literature, learning about product management, and studying innovation deeply while earning my PhD. Finding the Product Development and Management Association, earning their professional certification, and sharing with others how to be better product developers and managers. Frameworks and tools.

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Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

It became clear to me that people buy products to get a job done, and you study that job and make it the unit of analysis. Instead, you’re studying the buyer’s journey to buy the product, which is useful in coming up with better marketing and sales strategy. You should be studying the problem. It is complex.

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399: Are product managers using Scrum as best as they can? – with Fred Fowler

Product Innovation Educators

To understand how to overcome them, you would want to hear from a real master, and that is Fred Fowler, one of only 50 individuals in the United States who holds the prestigious Professional Scrum Master Level III certification. Useful links: Check out Advanced Scrum Case Studies on Amazon. 9:38] How do you measure value?

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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this. I saw my work more clearly and even more holistically. Needless to say, it had a huge impact on me.

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381: Tactics for increasing the innovation capacity of your organization – with Kapil Kane

Product Innovation Educators

Don’t just give someone a certificate after a hackathon and then not let their idea go anywhere. We brought in external coaches who taught our employees frameworks. This year we’re creating the GrowthX Academy, an online platform where any employee can study innovation tools at their own pace, anytime, anywhere.

Startups 249
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The New Frontier: A Guide to Monetizing AI Offerings

Speaker: Michael Mansard and Katherine Shealy

Backed by an acclaimed recent in-depth study of over 70 real-world GenAI offers conducted by Michael, we’ll explore the four avenues for packaging AI offerings, the importance of usage-based pricing, and how to craft a strategy that is agile, scalable, and aligns with customer values. .