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Customer Research 101: The Complete Guide for SaaS

Userpilot

What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.

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Understanding Product Management

The Product Guy

Mushrooming of training sessions and certifications on PM reflects the situation quite well. . Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. As a first step, PM needs to define the strategy for the product.

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What is a Customer Experience Manager? Responsibilities, Salaries, and More

Userpilot

Whether you’re a seasoned professional or new to the field, understanding the nuances of customer experience managers is essential for success. TL;DR A customer experience (CX) manager is a professional responsible for improving interactions between a company and its customer base across different touch points.

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What Is Product Leadership?

The Product Coalition

First of all, an all-star Product Leader has empathy for the customer. If you look at your users, and all you see are potential dollar signs, you’re never going to go the distance as a PM. The most successful Product Leaders are customer-driven, and this is very useful when trying to decide which feature to build next.

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16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it.

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How to Improve Customer Retention: 20 Actionable Strategies

Userpilot

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Offer personalized onboarding experiences to help users quickly realize product value.

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What is Product Management in Tech: Guide to the Role Of A Technical PM

Userpilot

A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points. Network strategically with peers and industry experts.