Company Consulting Differentiation Positioning 
Product Management University
JANUARY 8, 2024
For all of you pre-sales solution consultants and sales engineers looking for new ways to differentiate your demos, step away from your products for a quick minute. The Simple Secret to Differentiation Think about someone you really enjoyed buying from. I was a pre-sales solution consultant in my first software job.
Johanna Rothman
MARCH 14, 2024
That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. That’s why companies cut overhead jobs, often with layoffs, whenever they think they need to save money. Or, one Scrum Master from another.
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Business of Software Conference
JUNE 21, 2019
From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.
Valerian Tech
MAY 30, 2023
Efficient data analytics allows e-commerce companies to gain valuable insights into customer behavior, optimize their operations, and make informed business decisions. By leveraging data analytics to enhance conversion rates, e-commerce companies can boost sales, increase revenue, and improve overall business performance.
The Product Coalition
DECEMBER 10, 2020
While it is not a book on strategy per se , the deep understanding of how you will create a differentiated value proposition is the basis for creating a strategy that focuses on generating it. Understanding Michael Porter Porter is a well-known strategy guru who published 20 books and numerous articles.
Intercom, Inc.
DECEMBER 13, 2018
As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.
Intercom, Inc.
DECEMBER 16, 2020
Your sales team is integral to your business’s success: not only do your salespeople bring in the big deals, but they also represent your company and culture to every new and potential prospect. People all across the company are so proud of our sales team. For Sam, this is a major differentiator. “I
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