Company Development Product Management Product Marketing 
Userpilot
MAY 30, 2024
Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. Product managers focus on building the right product.
Product Management University
FEBRUARY 12, 2024
If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. Track Record of Year-Over-Year Product Revenue Growth Not to state the obvious here, but product revenue is always top the priority. I came into a product marketing role from pre-sales.
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Product Management University
JUNE 3, 2024
It’s refreshing to see so many discussions and articles themed around product management outcomes. After all, it’s the reason we product managers do what we do, right? Here’s a look at the good, the bad and the ugly when it comes to product management outcomes. But not all outcomes are created equal.
Product Management University
AUGUST 15, 2023
The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Here’s a bonus.
Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant
Perceived “value” of your offering(s) is directly related to how you talk about your product and company. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message.
The Product Coalition
JANUARY 17, 2022
Compass for new product managers for how to build an API developer portal | Photo by Ali Kazal on Unsplash With APIs-as-a-Product on a rocketship since 2005, there are many elements that product managers need to master in their Developer persona user experience (Dx) to win and protect their business.
Userpilot
JUNE 12, 2024
Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!
Speaker: Sneha Narahalli - VP, Head of Product at Sephora
Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. The first and most important step in product development is finding PMF. Creating an iterative process to identify Product Market Fit.
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it.
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