Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. For others, a market is a customer department like IT or HR.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. What is product positioning? Why is product positioning important?

Research Software 93

Research Software Feedback Software Analytic Tools Positioning 93

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Product Management University

MARCH 30, 2023

In B2B market segmentation in its purest form consists of 3 dimensions – vertical industry (e.g., Many organizations confuse market segments with personas. Personas are an important factor in your positioning , but the one thing you can’t do is estimate the size of a market using personas. USA, Canada, Mexico).

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 79

Product Research Feedback Software Research Software Product Marketing 79

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

Product Marketing Marketing Management Management 52

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 79

Product Research User Testing Research Software Feedback Software 79

Innovatemap

NOVEMBER 4, 2020

Tech-enabled companies may experience a bigger roadblock here. It’s 2020, the year to look, talk, and act like a digital-savvy company people want to do business with. Product marketing can help in all of the scenarios above. Positioning and Messaging: Then, update your messaging. Where to get started.

Product Marketing 52

Product Marketing Marketing Differentiation Messaging 52

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? The 90s version of B2B product management and product marketing is highly product centric.

B2B 165

B2B Marketing Product Management Product Manager 165

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book.

Positioning 56

Positioning Books User Testing Weak Development Team 56

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 84

Product Research User Testing Customer Feedback Research Software 84

Mind the Product

NOVEMBER 14, 2017

Do product companies conduct due diligence to understand their channel partners before seeking alignment? First, a clear view of the primary and secondary products and services in a channel partner’s portfolio is needed. You also need to understand: How these products and services are delivered.

Technical Review 74

Technical Review Systems Review Analytic Tools Research Software 74

Userpilot

NOVEMBER 2, 2022

It increases the product’s economic value, meaning the company can charge a premium price that’s higher than the production cost. When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits.

Feedback Software 83

Feedback Software Research Software User Testing Product Research 83

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. ” Address one market segment at a time when developing the message.

Messaging 91

Messaging Research Software White Paper User Friction 91

bpma ProductHub

FEBRUARY 4, 2018

During their presentation, Pragmatic Instructor and Product Coach Kirsten Butzow along with Pendo Chief Evangelist Eric Boduch emphasized the need to distinguish the PM role from the PO role. But Butzow and Boduch posited that the PM and PO functions can rarely be performed by the same person effectively.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

Roman Pichler

AUGUST 11, 2020

Cause : A confusion about what an effective product vision is. Solution : Describe the ultimate purpose of your product, the positive change the product should bring about like “healthy eating”. 68; Boost Your Product Leadership Power and How to Lead in Product Management , pp. No Clear Business Goals.

Vision 300

Vision User Testing Research Software Product Research 300

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Defining market position 2.

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Amplitude

FEBRUARY 1, 2021

Approach your product launch with this mentality and you can both measure and maximize its impact effectively. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Once the North Star is well defined, you move to define positioning for your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

JULY 24, 2023

We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. TL;DR A product launch refers to all of a company’s coordinated marketing efforts to bring a new product to the market. Craft your product positioning statement.

Product launches 79

Product launches User Testing Product Research ChatGPT 79

Intercom, Inc.

JANUARY 24, 2023

And, when products are in this phase, users can feel it: it’s the slow, clunky, dated experience you get when using previous-generation tech. Businesses can feel it too: declining KPIs, competitors catching up, market impact waning. Great companies reinvent products before reaching decline. Here’s how we did it.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Roman Pichler

OCTOBER 6, 2020

How will it benefit the company? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? This includes the following activities: Review the product performance using the appropriate key performance indicators. What are its business goals?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. There are CPI prints.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

OCTOBER 5, 2023

Reducing the CAC payback period can help SaaS companies boost their financial performance and drive growth. TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. Let’s get right to it!

Feedback Software 91

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 91

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 80

Product Research User Testing Feedback Software Research Software 80

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Identify market opportunities and changes.

Data Visualization 92

Data Visualization User Testing Research Software Feedback Software 92

Userpilot

NOVEMBER 23, 2023

It’s difficult to implement outcome-based roadmaps because stakeholders don’t trust product teams to deliver on business goals. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well.

Feedback Software 84

Feedback Software Analytic Tools Product Research User Testing 84

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ The answers to this question can also help you refine your product positioning , differentiation, and messaging.

Product Research 76

Product Research Customer Feedback Data Visualization User Testing 76

Usersnap

SEPTEMBER 12, 2023

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. Well, monetizing your product is a pretty complex topic and many companies, in fear of going down a rabbit hole, tend to keep their distance from adapting and changing their prices.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JULY 20, 2021

Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. I also worked with numerous tech startups and even built and run companies myself. Companies usually come to us with a symptom, not an identified, describable problem.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. Ask Questions. Ask open-ended questions. Be personable and friendly.

Demo 130

Demo B2B User Friction Customer Experience 130