Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. Both are important if you want to manage your sales reps to top performance and ensure your team is on track to hit company goals. One company might have multiple points of contact.

Data Visualization 188

Data Visualization Outbound Inbound KPI 188

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. So why don't you tell us a little bit about product marketing at HubSpot, and what areas, in particular, your group is focused on. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. So why don't you tell us a little bit about product marketing at HubSpot, and what areas, in particular, your group is focused on. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. Let’s dive in!

Branding 89

Branding Analytic Tools Feedback Software User Testing 89

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. It also keeps everyone informed of the product launches or marketing activities that are coming up.

Onboarding KPIs 91

Onboarding KPIs Roadmap Marketing Feedback Software 91

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Usersnap

JULY 11, 2021

In the old days, customer support was something most companies sucked at. But if you look at many company websites you’ll find exactly these contact forms. In these startup-driven times, where we build products people love using, we have the obligation to provide the best customer service. Here’s how you get started.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

MARCH 8, 2022

Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Her company, Produx Labs, provides product management training. She advises executives around the world regarding product management. Author of “The Build Trap”.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Companies using a product-led growth strategy expect their product will sell itself. These companies make it easy for potential customers to try their products.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Mironov Consulting

DECEMBER 2, 2019

Paraphrasing: People want to know what worked well at other successful companies because there is an assumption that it might work well for them… this is understandable. Once we (as product leaders ) have chosen a new product organizational model, we also need a strategy to get there. Incremental team by team?

User Testing 80

User Testing Customer Experience Outbound Customer Feedback 80

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Mixpanel

FEBRUARY 23, 2021

Echoing Raymond’s thoughts above, Egan Montgomery, Director of Go-to-Market at Indianapolis-based venture studio (and GAN member) High Alpha , whose portfolio includes G2 and Lessonly, compares finding product-market fit to the forces of physics: push and pull. “In Customers start to demand your product. They come to you.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130