Mironov Consulting
JANUARY 24, 2024
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. OK, What’s A Company Strategy?
Product Management University
DECEMBER 5, 2023
Here’s the easiest way to marry company strategy and product strategy. The first order of business is to make a clear distinction between your company’s financial goals and strategic goals. Think of strategic goals as the top priorities your company must execute in order to reach its financial goals.
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Roman Pichler
DECEMBER 4, 2023
Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Four Artefacts.
Speaker: Bob Caporale, Founder of Strategy Generation Company
As product managers, we’ve likely all faced this situation at some point in our careers. But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. Execute your product strategy with a “customer-first” mindset.
Roman Pichler
AUGUST 15, 2023
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Intercom, Inc.
NOVEMBER 25, 2019
Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. The meeting point of company and product strategy. Des: Welcome to Intercom on Product.
Speaker: Steve Johnson, Founder and CEO, Under10 Playbook
Three things keep company leaders awake at night: 1) Can we sell more of what we built? Rather than departmental issues, these are product strategy issues. Yet many product managers and most product owners are too busy with tactical issues that they never come close to addressing these issues.
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