Product Management University

AUGUST 5, 2019

Let’s say all 20 products have three market segments in common. Your organization now has 43 total market segments to serve. Most companies can’t serve that many markets and do it well. Market & Business Requirements. Market Positioning. Product marketing loves this!

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

JUNE 3, 2021

” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. You could acquire companies just to acquire the talent within the company. Like, scarcity of resources is a good thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. Most product managers efforts today seem focused towards their own company , no longer the customer.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I'm a principal product marketer here at HubSpot. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70

Product Beautiful

JUNE 8, 2014

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. The product team I managed was responsible for the integration, product management, and transition.

Finance 58

Finance Demo Presentation Education 58

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163