ProductPlan

FEBRUARY 15, 2022

There isn’t yet an established, consistent hierarchy or functional view of product operations found from company to company. A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. Questions product operations job candidates can ask during an interview.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

The Accidental Product Manager

MARCH 11, 2019

We’re valuable and generally a company would be resistant to getting rid of us as long as our product is doing well. That’s why I was surprised when I got fired after two weeks on the job at my new product manager position. I actually worked for this company for a total of three weeks. The New Product Manager Job.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Or if your company is more Marketing-centric, sync with the Marketing team.).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Userpilot

SEPTEMBER 2, 2022

In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. TLDR; Instructional design software helps you create custom eLearning courses and training material. It’s not affordable for really small startups: if $249 per month which might be a small fortune for some companies.

Analytic Tools 93

Analytic Tools Feedback Software Reporting Tools Software Review 93

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

AUGUST 5, 2019

Most companies can’t serve that many markets and do it well. Consider for just a moment that your company and its products don’t exist, but the customer organizations that you serve do. Market Positioning. Sales Training. Keep running with the market positioning and mobilize your value story via the salesforce.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

That way, they’re always leading from a position of strength. The single most difficult thing for every product company is to see your target customers the same way they see themselves. Most companies can’t serve that many markets and do it well. Aspirational Market Positioning. Sales Training on Customers vs. Products.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Intercom, Inc.

JUNE 3, 2021

” And in Intercom and elsewhere, we’ve been thinking about what that actually means for startups, for seed-stage companies, all the way through to mid and late-stage companies. You could acquire companies just to acquire the talent within the company. Like, scarcity of resources is a good thing.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

APRIL 14, 2023

When your orchestra works in perfect harmony across all departments, you’ll be better equipped to provide a positive experience to users. Researching your customers, personalizing your onboarding flows, and split-testing elements will all contribute towards a more positive experience throughout the entire customer lifecycle.

Analytic Tools 92

Analytic Tools Research Software Feedback Software Onboarding KPIs 92

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That that the world cares deeply about the details.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

FEBRUARY 26, 2022

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. Most product managers efforts today seem focused towards their own company , no longer the customer. which is a different problem again.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. it all “works”. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 92

Onboarding KPIs Analytic Tools Research Software Product Marketing 92

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. I've seen some startups and some companies do a launch every week, for instance. Think HubSpot’s now, you know, a multi suite kind of platform company.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So one of the things in my role here at Pragmatic and one of the things we see all the time is that product marketing is not always the same company to company. I've seen some startups and some companies do a launch every week, for instance. Think HubSpot’s now, you know, a multi suite kind of platform company.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. The amount of responsibilities you'll have as a product marketing manager depends on how product-led the company is. But if you know what to expect, you can prepare beforehand.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Product Beautiful

JUNE 8, 2014

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. What I learned during this time about Sales behavior was a shock to my system – and may help you as well.

Finance 58

Finance Demo Presentation Education 58

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163