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How To Climb The Product Marketing Career Ladder Faster

Product Management University

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Crowning the customer. Shortening the sales cycle.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

When you listen to your customers, you can make more informed product decisions, create a better mobile app experience, develop successful marketing campaigns, launch loyalty programs that actually retain customers, and much more. How do specific cohorts of customers feel in comparison to each other? What do your customers not like?

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The SaaS Manager’s Toolkit: Top Alternatives for Google Analytics for 2024

Userpilot

Pros : Enhanced marketing effectiveness. Improves user journey and marketing decisions. It equips enterprises with the tools necessary to: Test, track, and enhance user responses. It equips enterprises with the tools necessary to: Test, track, and enhance user responses. Destination goals tracking.

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10 years of UX studio

UX Studio

We moved to a new office and introduced the Studio Lead position as a full-time professional support for the researchers and designers on the team. 2021: Designing for positive impact The year I rejoined the team was pretty intense. Fun fact: UX Folio reached the 100 paying users milestone in 2018, October.