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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Let the product be your sales guide. Crowning the customer.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.

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WalkMe vs. Whatfix – the Ultimate Comparison Guide + a few alternatives

Userpilot

Both platforms can be used without programming knowledge, but coding is necessary to fully customize them. WalkMe and Whatfix both market themselves to large companies with employee onboarding and training needs. At its core, WalkMe is an enterprise solution for employee onboarding. However, Whatfix is more accessible to SMEs.

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4 tips to improve code quality

Atlassian

They wanted to speed up long-distance calls, leading them to release a complex software upgrade. Later, they found that the software upgrade contained one line of buggy code, leading to cascading switch failures that ultimately snowballed into a huge problem. That’s why improving your code quality is necessary.

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. The key differences between Heap and Google Analytics 4 (GA4) are: Heap automatically tracks everything through code installation while GA4 combines both auto-collected and user-defined events. respectively. What is Heap?