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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. While writing helpful content on his personal blog, Saravana also attended many conferences and speaking engagements regarding the BizTalk server technology. Following the needed deliberations, he adopted the name Kovai.co.

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SaaS Events You Can’t Miss in 2019

Gainsight

Build up those knowledge reserves by attending these can’t-miss conferences of 2019. SaaStr is an annual conference that brings together the best & brightest minds in SaaS. IBM Think is a four-day conference that tech junkies dream about. A conference? Gartner Catalyst Conference | August 12-15, San Diego, CA.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

You started off in engineering, I believe. I originally did study engineering in France, and then I went back for my last year at UC Berkeley in Silicon Valley, where I was both working on a computer science master’s degree as well as launching my own company with a few friends. Nico: Exactly. Nico: Correct. Nico: Of course.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

As we were building that product at TalkIQ, we had a partnership with Dialpad, and what’s funny is one of the founders here at Dialpad was the first engineer that I sat next to some 17 years ago at Google. We’ll be at Enterprise Connect, which is a big customer support conference. And I think we see that today.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. New software engineers quickly learn that a lot of complexity arises from error handling. It’s hard to balance investment optimally across ML, product, engineering, and design.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Paul Kenny is no stranger to the Business of Software Conference stage. Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. Paul Kenny Turning Software Into Money BoS2017 from Business of Software Conference. Paul Kenny, Founder, OceanLearning. Upcoming Events. Transcript.