Remove Conference Remove Market Research Remove Positioning
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Product Positioning: Definition, How to Do It, and Examples

Userpilot

Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? TL;DR Developing a solid product positioning strategy involves several key steps. Understand your competition.

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A Brief Guide to Product Discovery

Roman Pichler

Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? Do the metrics show a positive, flat, or negative trend? Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Interviews and focus groups.

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Feedly is hiring a VP Marketing

Roy Madden

Apply for this position. A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. You write exceptionally well (including go-to-market materials and customer case studies).

Marketing 118
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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Examples include: Product Drive.

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Customer Success, Recognized: Gainsight’s Journey to the Gartner® Magic Quadrant™ and What’s Next for CS in 2025

Gainsight

Gainsight recently announced that we were named a Leader in the first-ever Gartner Magic Quadrant for Customer Success Management Platforms ; Gainsight was positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis. It became clear they werent there for the refreshmentsthey were there to meet each other.

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Validate Your Idea: The Proven 5-Step Method For Product Success + Free Canvas

The Product Coalition

During a design conference that came to town, they realized that hotels were booked up. After receiving positive feedback from this initial test, they launched a more fully-featured website and began to expand their offerings to include a wider range of properties.