Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?

User Testing 326

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Product Talk

NOVEMBER 6, 2024

It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Tweet This Teeba liked how Teresa focuses on continuous discovery, and she learned about the opportunity solution tree at a conference. . I’ve always been fascinated by the discovery aspect of product management.

Product Research 208

Product Research Research Software Feedback Software User Testing 208

Product Talk

NOVEMBER 1, 2023

We are starting to pull together our list of 2024 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 Product Conferences list? This list is by no means exhaustive. Find it here.

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Product Research Naming Artificial Inteligence Research Software 251

Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that.

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Product Research Research Software Analytic Tools Feedback Software 244

Product Talk

NOVEMBER 3, 2021

We are starting to pull together our list of 2022 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2021 Product Conferences list? Advancing Research Conference.

Artificial Inteligence 251

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Product Talk

NOVEMBER 13, 2019

We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? The UX Conference.

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Product Research Naming Agile Research Software 235

Mind the Product

SEPTEMBER 13, 2019

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

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User Testing Product Research Research Software Customer Experience 193

Userpilot

OCTOBER 19, 2024

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customer feedback directly within your product.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Product Talk

NOVEMBER 2, 2022

We are starting to pull together our list of 2023 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference.

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Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. They interview customers , run usability tests, and conduct A/B tests. Last May, I spoke at the Front conference in Salt Lake City. 9:16] Continuous Customer Interviews. [20:12] Google Ads.

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Mind the Product

AUGUST 10, 2018

At #mtpcon San Francisco, Leisa Reichelt , head of research and insights at Atlassian, took on our current approach to user research and how we take an evidence-based approach to doing completely the wrong thing. Five years ago, the industry was focused on just getting people to do any user research. Jakob Nielsen.

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User Testing Product Research Research Software Customer Feedback 194

Melissa Perri

OCTOBER 22, 2024

Cue awkward silence in the conference room. Neither tells you which customers matter most, which problems to solve first, or how to choose between competing initiatives. About Customers “Which customers are we targeting, and what research shows they want this?” “Our vision is to be the best!” Best at… what exactly?”

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Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA invited me to their conference, which was in Orlando, Florida, to interview some of their speakers. Target customer 2. 8:38] How do we identify our target customer?

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Mind the Product

MAY 3, 2019

“Do you like the conference so far?” It is tempting to ask customers what they want, but you won’t get a good answer. We may say “there is no such thing as a dumb question,” but in research, this isn’t true. For a researcher, this is the first question that should be asked. What are the customers key “jobs to be done”?

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Product Research User Testing Research Software Customer Experience 190

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Similarly, Netflix constantly experiments with new ideas and adapts based on user behavior, ensuring they stay ahead by embracing change.

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Product Innovation Educators

SEPTEMBER 16, 2024

This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. It’s what helps create products that customers love and keeps companies successful in the long run. Staying Close to Customers A big part of successful innovation is keeping a close connection with customers.

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Product Innovation Educators

SEPTEMBER 30, 2024

PDMA and the Inspire Innovation Conference The PDMA, founded in 1976, is the longest-running professional association for product managers, leaders, and innovators worldwide. PDMA contributes significantly to research and knowledge in the field of product innovation.

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Product Innovation Educators

DECEMBER 25, 2023

How product managers can turn customer dissatisfaction into innovation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. This discussion is with Tony Belilovskiy, whose session is titled “Voice of Customer in Product Design.”

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User Testing Customer Experience Product Research Download 280

Intercom, Inc.

MAY 3, 2018

How can we help our users complete their job-to-be-done cheaper, faster or easier? Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. To this day, Rohini continues to cold-call customers.

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User Testing Customer Feedback Customer Experience Data Visualization 195

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. Right now, consumers are changing their behavior. At Molson Coors, we’re a consumer-centric organization.

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Product Innovation Educators

OCTOBER 10, 2022

Also with us is Carmel Dibner, who is principal and co-owner at Applied Marketing Science, where she has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences.?Before They have to manage politics, fit into the company’s processes, and do upfront work. [6:21]

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User Testing Product Research Research Software Workshop 267

UserInterviews

JANUARY 11, 2023

A giant list of 84 upcoming conferences on user research, UX, ReOps, product, and service design. Includes online, in-person, and hybrid events through 2023.

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Alchemer Mobile

NOVEMBER 1, 2024

It goes without saying that today’s consumers spend an incredible amount of time on their smartphones. Consider these statistics : Smartphone users access an average of 30 mobile apps in a month, at an average rate of 10 every day. Across every industry, apps are clearly an essential channel for customer engagement.

Feedback Software 182

Feedback Software Product Research User Testing Customer Experience 182

Product Talk

APRIL 20, 2022

Sally and Jim are equipped with a clear customer segment profile—first-time podcasters—and a clear value proposition—help them grow their podcast audience. Sally and Jim might set the following directional outcome: increase the average audience size for our podcast customers. Sally and Jim don’t have any customers.

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Product Research Startups User Testing User Friction 325

The Product Coalition

MAY 5, 2022

They make their users’ lives better in some way and they do it better than anyone else. Growing a successful product that continually evolves to meet changing user needs isn’t easy. A quick litmus test for whether or not a problem is worth solving might look like: How many people are experiencing this problem?

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User Testing Feedback Software Research Software Customer Experience 166

Product Talk

OCTOBER 10, 2018

Last week, I was in Cleveland for the Industry Product Conference. It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. Tweet This.

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Product Research User Testing Research Software Feedback Software 274

Mind the Product

OCTOBER 25, 2019

In this keynote from #mtpcon London, Henrik Kniberg , an organisational consultant and developer at Crisp in Stockholm, discusses how creating great products requires us to reduce the gap between makers and users. Henrik explains that in our jobs we need to make products that delight users and achieve an impact.

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User Testing Customer Feedback Customer Experience Product Research 176

Product Talk

APRIL 21, 2021

Back in March, I spoke at ProductCamp Cascadia (an online conference hosted by ProductCamp Portland , ProductCamp Seattle , and ProductCamp Vancouver ) exploring the topic of design justice. I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. We did the research. Hi, everybody.

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Product Research User Testing Research Software Analytic Tools 325

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Let’s have feedback loops. Lots of that.

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Product Research User Testing Research Software Feedback Software 318

The Product Coalition

JANUARY 20, 2024

For 2024, several excellent conferences dedicated to product management are available, addressing the increasing interest in this field. I would like to thank Tremis Skeete, Executive Editor of Product Coalition for his valuable contributions in the research, development and writing of this article.

Product Manager 147

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Mind the Product

OCTOBER 30, 2019

He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas. Testing business ideas. Testing Business Ideas, by David Bland and Alex Osterwalder: US , UK , DE.

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Product Research User Testing Customer Experience Testing 173

Product Talk

FEBRUARY 14, 2024

If you’ve been at your company for a while, you might get inspired after reading a book or attending a conference. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. One was focused on retention of existing customers. Another was focused on adopting new ones.

Analytic Tools 309

Analytic Tools Research Software Product Research User Testing 309

Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.

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Artificial Inteligence Customer Communications Research Software Feedback Software 281

The Product Coalition

JANUARY 3, 2023

Usability testing is an important part of the app development process because it helps to ensure that the app is easy and enjoyable to use. This is particularly important for mobile apps, as users have high expectations for the apps they use and are quick to uninstall those that are difficult or frustrating to use.

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Mind the Product

MARCH 17, 2020

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?

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Mind the Product

JANUARY 14, 2020

There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research.

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