Intercom, Inc.

DECEMBER 12, 2018

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Here’s a tried and tested formula: Pick a topic/keyword.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 28, 2019

That doesn’t mean his team overlooks traditional approaches; rather, they’re deploying a blend of tactics to create products with true, measurable value so powerful that it wows users and drives growth. Product-led growth generally is a good fit for companies that have a freemium option or a free trial. Here are five quick takeaways.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. 5 Ways to Sell Software Using Sales No matter your product or what you’re trying to peddle to your customers, being successful requires one major thing: sales. Visit customers often. Your customers expect these messages from you. Pick up the phone. Send more emails.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

JULY 5, 2022

For those who are more intermediate/have begun their careers in SaaS – be sure to join us in our annual Product Drive Conference, held in October. Identifying customer pain points or challenges. HubSpot Academy’s Inbound Marketing Course. Analyzing your existing customers to build a customer-centric marketing approach.

Analytic Tools 52

Analytic Tools Research Software Inbound Data Visualization 52

Intercom, Inc.

JANUARY 16, 2019

Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. Why not simply invest in hiring more engineers and let the targeted end-user virally adopt the product of their choice? Excerpt from “ Hire a Head of Sales.”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Amplitude

JULY 17, 2019

with Michelle Borkin: Looking at guest-speaker Michelle Borkin’s work in the field of data visualization, this podcast focuses on her research on data visualization and memory, examining how we encode and recall information based on how it was displayed. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Adam: What drew you back?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. Only a handful of users are using the functionality daily – and you think it is a viable approach to make targeted offers to them to move to the latest version.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Business of Software Conference

JULY 26, 2016

All the talks from previous Business of Software Conferences from one place. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Rahul Vohra: The Product-Market Fit Engine. Marty Cagan: Customers Are Not The Source Of Innovation. Upcoming Events.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Intercom, Inc.

AUGUST 10, 2018

This week we launched Custom Bots , a powerful new way to build completely customizable chatbots that work right in the Intercom Messenger. Powered by our Operator bot, these bots open up incredible new opportunities for helping you to turn your website visitors into paying customers. The rise of messengers. Will: So many more.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Intercom, Inc.

NOVEMBER 23, 2022

Take advantage of conferences and events to network and build trust with your peers. I think what really helped is that Christian Owens , the CEO and founder of Paddle, and I had known each other for a number of years, so there was already some trust that had been built because we were conference friends. Just build them anyways.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

AUGUST 12, 2021

Few people are better advocates for a unified view of the customer experience than Dan O’Connell. In this episode, Bobby Stapleton , our own Director of Customer Support, sat down with Dan to talk about delivering an integrated customer experience and how that can transform customer support from a cost center into a profit one.

Analytic Tools 223

Analytic Tools Data Visualization Customer Experience User Testing 223

Gainsight

JANUARY 8, 2019

Build up those knowledge reserves by attending these can’t-miss conferences of 2019. SaaStr is an annual conference that brings together the best & brightest minds in SaaS. IBM Think is a four-day conference that tech junkies dream about. A conference? Gartner Catalyst Conference | August 12-15, San Diego, CA.

Events 45

Events Inbound Data Visualization B2B 45

Intercom, Inc.

JUNE 21, 2018

Today, Max is the CEO of Sales Hacker: a global conference, event series, and an online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. We started a meetup, which led to a conference, which led to the Sales Hacker publication.

Outbound 183

Outbound Technical Advisors Weak Development Team Product Research 183

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

Product launches 70

Product launches Research Software User Testing Product Research 70

Intercom, Inc.

MARCH 29, 2018

His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound.

Webinar 192

Webinar Inbound Download User Testing 192

Business of Software Conference

JUNE 13, 2019

Our goal is not to run the biggest, the fastest growing, or the most profitable software conference in the world – we’re interested in being a conference that attendees and supporters alike love to attend. We want to offer the best conference experience possible. I think you probably hate that too. Trust is Key.

Inbound 40

Inbound User Testing Events Books 40

Business of Software Conference

NOVEMBER 30, 2018

I tested it to ensure that I was receiving a copy of emails to this account. ML (me) : Customer attached So this is it.jpg: Support : Thanks for the screenshot. Support : After you make sure that Inbound and Internal receiving is checked. Support : Let me send a test email. Support : Let me just pull it up.

Blog 40

Blog User Testing Customer Feedback Customer Experience 40

ProductPlan

MARCH 5, 2019

According to leading research on technical recruiting, the interview process for the Internet and Tech industry currently averages more than 24 days. You have a huge pile of leads based on inbound and outbound marketing, the pool is winnowed down based on their interest, ability to pay, etc., Sounds familiar, right?

Technical Review 60

Technical Review User Testing Product Management Product Manager 60

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 98

Technical Advisors Feedback Software Product Management Product Manager 98

Business of Software Conference

MAY 21, 2020

We’ve also received some incredible feedback from our interview process. Just last month we had a candidate who we rejected for an android internship role and afterward he sent us a really long email giving us feedback on our hiring process. There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Roy Madden

APRIL 1, 2016

We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards. Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers. But just what is social selling? 02 Hootsuite’s Art of Social Selling.

White Paper 43

White Paper Inbound Entertainment User Testing 43

Andrew Chen

MAY 14, 2018

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. “The Adam: You joined Uber in 2015, so the company and user base were already extremely large.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

As an undergraduate, I participated in Model UN, where students create a mock UN Conference and debate societal issues like climate change. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

Oren Steinberg

MARCH 7, 2017

Even if you recruit the best local sales team, large corporations have long deal cycles, that don’t fit expectations of venture capitalists who back most startups. By positioning yourself as the expert in the field, and by writing quality content on the subject matter, you can get the big corporate attention via inbound marketing.

Reporting Tools 40

Reporting Tools User Testing Customer Experience Feedback Software 40

Business of Software Conference

JANUARY 16, 2020

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? April is returning to BoS in 2020!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. Paul Kenny Turning Software Into Money BoS2017 from Business of Software Conference. Paul Kenny, Founder, OceanLearning. Upcoming Events. Transcript.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Pragmatic Marketing

NOVEMBER 9, 2009

It emphasizes close collaboration between development teams and customers; frequent delivery of deployable code (in sprints); face-to-face communication with customers; tight, self-organizing teams; managing backlogs of user stories to reduce requirements churn; and identification of self-improvement opportunities.

Weak Development Team 70

Weak Development Team Agile Research Software Reporting Tools 70

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker (CEO, DataSift) – “It Was The Best Of Times, It Was The Worst Of Times”: Every CEO Ever… from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? We also drove a huge amount of inbound.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8