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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. If you’re a senior engineer and want to further your career, what skills should you develop? I don’t know.

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

Today, Ill be covering the most common usability issues that arise when developers start working with a new API. To adequately cover this topic, we are going to get into the nitty-gritty of the technical underpinnings of APIs. If you need help getting up to speed on these technical details, be sure to read last weeks article.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there. Can the product be successfully offered?

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501: How product managers can build people-first cultures – with Gary Harpst

Product Innovation Educators

Mentoring is crucial for developing future leaders and sustaining a strong organizational culture. Consider the rapid advancement of technology in recent decades. This disparity can be attributed to two key factors: The physical world (including technology) operates on consistent, predictable principles.

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8 Tips for Collaborating with Development Teams

Roman Pichler

But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items. Respect their UX/UI and technology decisions and their right to determine how much work can be done. Be honest and open.