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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

Our team is building a product for just one person. Eric loves coding and is passionate about new products. This is a brief of the persona built for one of our products. If I were a direct salesperson and now knocking at Eric’s door, I’d know how to sell the product to him. What is a Product Persona?

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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Speed and Substance: How To Innovate Consumer Insights

The Product Coalition

Stefan Röse breaks down how Quantilope is pushing forward customer development and the consumer research field. By Jon Matheson for Product Coalition Have you ever wondered how much a consumer is worth? Perhaps that’s why some research experts say, “Data is the new currency.” While flying from the U.K. to the U.S.,

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TEI 280: Learn how product managers should set product price – with Ben Malakoff

Product Innovation Educators

Three phases of pricing for product managers. A lot of product managers are not very involved in pricing decisions. Our guest, Ben Malakoff, learned how to price products and in this interview he shares what you’ll need to know to be part of pricing decisions, increasing your influence. 6:39] Market Research.

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User Research: What Is It and How to Do It in SaaS

Userpilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. If they don’t match the persona market, these contacts are not likely to offer constructive criticism given they may not even relate to the pain you are seeking to address.

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Meaningful Product Processes with IMPACT

ProductPlan

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Most importantly, I wanted to invest our time in something that will stick and make us all more productive and efficient product teams. Meaningful.