article thumbnail

A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

How do you collectively build your marketing persona through a workshop? Market research and having a customer proxy are prerequisites for a persona workshop. In our context, it helps you predict the market reaction to your product and go-to-market strategy. Review Your Marketing Strategy.

article thumbnail

487: Product Innovation Management: First of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Innovation Culture Failure is understood Managers establish objectives Innovation is considered in recruitment External communication is used Innovation and risk-taking are valued Constructive conflict is encouraged Internal communication is effective [12:32] 2. Product innovation involves creating value, which is judged by the customer. [3:23]

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

The growing number of public vertical SaaS winners worth billions of dollars, such as in health sciences (Veeva), construction (Procore), restaurants (Toast), and banking (nCino), demonstrates how cloud-based and mobile app development specialized to certain industries can become giant businesses.

article thumbnail

What is Psychographic Data?

Userpilot

This article unpacks the ‘what’ and ‘why’ of psychographic data, setting the stage for its pivotal role in fine-tuning marketing strategies and creating customer-centric products. Drive more successful marketing campaigns. The aim of psychographic research is to: Create a complete psychographic profile. Market research.

article thumbnail

How to Become a Startup Product Manager without Experience

The Product HQ

To do so, startup product managers will need to conduct market research to maximize product-market fit. Once your team has completed the development phase, you must also participate in creating a marketing plan for your product. Familiarize yourself with business principles, market strategies, and product creation.

article thumbnail

Writing An Effective Six-Pager Product Document

The Product Coalition

Effective Documentation Strategy for Product Managers Photo by Daian Gan from Pexels It takes me five days to come up with a fifty- pager Product Documentation and ten for a six-pager! I try to gather market research to verify and make a story for the “Why”. Constructs Constructs are one abstraction level above UX.

article thumbnail

How to Become a Product Lead Without Experience

The Product HQ

A product lead or the lead product manager is often an experienced senior professional who drives the product strategy, leading and supervising a product team. For example, listen to your team members without judging them and always try to provide constructive feedback motivating them to achieve the business goals.