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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). The idea is to treat the strategy as a prototype that will undergo many iterations and testing. Pillars to a Proto-Strategy.

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Common Usability Issues with Web APIs: And How Discovery Can Help

Product Talk

To adequately cover this topic, we are going to get into the nitty-gritty of the technical underpinnings of APIs. If you need help getting up to speed on these technical details, be sure to read last weeks article. If that language is not well documented, then engineers wont know how to construct requests or interpret responses.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

Build from the Ground Up —  Using these principles, construct your roadmap. Instead of accepting the limitations of battery technology and electric powertrain systems, Tesla rethought the components focusing on physics — looking at things like the specific energy density of batteries and efficiency of electric motors.

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Challenges of Product Management and How to Overcome Them

Alchemer Mobile

If you can’t explain what makes your favorite apps great from a technical, marketing, and product perspective, chances are you have some learning to do. Due to its murkiness, there are a few common myths that plague product management across industries and company size. We don’t test with consumers enough (21%).

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Experimental Design For Product Testing?—?Important Concepts and Considerations

The Product Coalition

Experimental Design For Product Testing?—?Important The use of controlled experiments to understand and test ideas also extends to the online world, in the form of A/B testing. Lots have been written on the topic of highly successful tech companies such as Google, Amazon and others using A/B testing to iterate on ideas quickly.

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Product Breaking Point To Breakthrough: How To Drive Successful Product Reviews

The Product Coalition

I enjoyed in-person meetings, especially in-person product review meetings. Early in the pandemic, this led me to resent virtual meetings, especially virtual product review meetings. This particular product review meeting was a breaking point. I struggled to figure out how to run the product review meeting effectively.