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Why is the adoption curve flat for my product and what can I do about it?

The Product Coalition

In the B2B space, why can a product manager nail the customer’s need, solve the market problem in a differentiated way, have compelling results that make the case, and still hit a wall? And remember, even if you have sold the senior executive, their team still needs to become allies in the deployment of your product.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Team Up with Sales to Drive Revenue with Kristen Hayer, Founder & CEO at The Success League. But both teams should be working together to drive more revenue than attacking the customer base separately. It begins with identifying and developing outcomes. Staff it properly and invest in a proper team.

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Revenue Goals are Not Company Strategies

Mironov Consulting

Pure revenue may be helpful for the Sales organization, since they probably need to hire 35% more account teams each year.  ”  “Once product/engineering give us hard dates tied to exact feature definitions and use cases and Ideal Customer Profiles, Sales can form the right account-based selling teams.” 

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Create and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. What this means is that Crate and Barrel is now seeking to develop a more inspirational approach to both their media catalog and their website. What changed at Crate and Barrel?

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Should Product Managers build mission-driven products?

BrainMates

The gap between rich and poor is widening, and this is causing an increasing disenchantment with the model which has been so successful. As a social entrepreneur with Full Time Lives and in my Product Management consulting work for Brainmates. Our world is in the midst of some seismic changes. Measuring more than profit.

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5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book

Business of Software Conference

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Upcoming Events.

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Crate and Barrel Product Managers Learn To Be Social

The Accidental Product Manager

In order to stay current and retain customers, the Crate and Barrel product managers knew that their product development definition had to change. What this means is that Crate and Barrel is now seeking to develop a more inspirational approach to both their media catalog and their website. What changed at Crate and Barrel?