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Purpose vs. Product: Differentiate Your Strategy from Tactics (Portfolio & Roadmaps)

Johanna Rothman

Let's differentiate between the strategic and the tactical. In addition, you might need these product strategies too: Product architecture, to shepherd the technical value of a product. As a guideline, I like to review the strategy every 6-12 months. Let's review. Worse, many of these managers also want business agility.

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Finding Great Product Managers

The Product Coalition

Slightly less useless are the case interview formats used by many top-tier consulting firms. For example, “Estimate the number of drones necessary to complete all deliveries for Amazon in NYC” only proves you’re moderately clever in a very useless way. That is, unless the product job is decidedly non-technical.

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Conversational support isn’t just a nice-to-have – it’s make or break

Intercom, Inc.

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Enhanced customer satisfaction (58%).

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

So I did what every well-trained consultant knows to do — I asked a question. Fairphone has already launched several models and continues to drive its purposeful mission, creating waves in the tech industry and among conscious consumers with over 400,000 phones sold in a hyper-competitive market. What does the product mean to you?”

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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

I apply this lens to a startup that develops solutions in the health-tech market. Microsoft, for example, depends on manufacturers (Dell/HP) and retailers (Best buy) to sell its software. How do you, for example, address a support call at 2 AM in the night because the market requires a mission-critical response?

Startups 126
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Count The Digits

Mironov Consulting

  (And we’ll be speaking the language of money , not technical processes.) First, some context-free examples to demonstrate the math: If this new feature is intended to drive upsell from our entry tier to a higher-priced tier.   Tests with first-time users show an average 8.5 hours to install.  

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Moving from Services to Products

Mironov Consulting

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See Services companies (aka custom development, agencies, outsourcing/nearshoring, contract engineering, consultancies, any work-for-hire) primarily market/sell the time and expertise of their people.