Consulting Differentiation Positioning Product Strategy 
The Product Guy
OCTOBER 9, 2018
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
The Product Guy
MAY 15, 2017
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Amanda Ralph Product Management Consultant.
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The Product Coalition
DECEMBER 10, 2020
but we had no previous training on strategy. Furthermore, there is no clear path to learn product strategy and no agreed-upon “go-to” resource to start developing this muscle. Value Proposition Design Creating the value proposition will help you understand your customer needs and what offer would result in a successful product.
Intercom, Inc.
JANUARY 28, 2019
First, for a product to truly be considered successful, among other things it has to be: Valuable – solve a real problem people are willing to pay for. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.
Product Innovation Educators
JULY 19, 2021
Returning with us is Greg Geracie the CEO of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. I’ve known Greg for several years, as we both volunteer with PDMA, the Product Development and Management Association.
Product Innovation Educators
SEPTEMBER 6, 2021
What product managers need to know about positioning products to create value. Today we are talking about how market segmentation is done and how it impacts product pricing. To help us with the details, a product strategy and pricing expert is joining us, Dan Balcauski. 2:05] What is product strategy?
Usersnap
SEPTEMBER 12, 2023
Hopefully, you have something that differentiates your product from the rest of the pack, but the amount of money you can charge is typically limited by the competitive price points in your space. And this is where things get really interesting… Your set of competitors is determined by your positioning.
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