Consulting eBook Naming Product Marketing 
The Product Coalition
JUNE 18, 2023
Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. PLG under the hood.
The Product Coalition
JULY 31, 2022
If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. When I studied coaching, one of the coaches who taught us was a guy named Ronnie. So here it is?—?product-market
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The Product Coalition
DECEMBER 6, 2023
I recently realized that for founders, I might need to refrain from using the word ‘product’ since they then think about the deliverable while my coaching tackles much more than that. So my recent pitch went something like “I help founders connect the product to the business and the go-to-market.”
The Product Coalition
JULY 16, 2023
My personal passion is to bring back this very important dimension into product management and leadership. Product Leadership Is a Business Role I make a distinction between product management and product leadership. Product management is the name of the profession and also a description of what some levels do.
The Product Coalition
MAY 1, 2022
I bet with this last name he must have thought about creating such a game long before he actually did it. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
The Product Coalition
JANUARY 16, 2022
For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product. To see these trade-offs clearly, you can name each phase and chart in each series. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an
The Product Coalition
OCTOBER 25, 2021
Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one. Someone (engineering, BI, product analysts, or product managers) would need to know how to calculate the number that tells you the current metric value. Are Your Product Metrics Well Defined?
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