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Product-Led Growth Is a Misleading Name

The Product Coalition

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. It’s a great model but the name is quite misleading. PLG under the hood.

Naming 130
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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

This phrasing was better than the ‘product consulting’ that I started with but still not quite there. In a way, the fact that it’s unclear is much better than a very clear statement that people understand the wrong way (like ‘product consulting’). heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 139
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Building a Multi-Dimensional Roadmap

The Product Coalition

I recently started working with a new consulting customer who offers digital courses over their unique platform, and one of the questions that they asked in the first session was whether or not the content was part of the platform. To see these trade-offs clearly, you can name each phase and chart in each series.

Roadmap 153
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How to Find Your Strategic Anchors

The Product Coalition

I bet with this last name he must have thought about creating such a game long before he actually did it. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. the structure of the word. Simple and effective, isn’t it?

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How Product-Market Fit Really Works (Part 1)

The Product Coalition

When I studied coaching, one of the coaches who taught us was a guy named Ronnie. I remember the joy I had when I first created the ICP (Ideal Customer Profile) of my consulting customers, and the next person who called fitted that profile exactly. Here is a quick guide to help you understand what to expect.

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Some Things Simply Take Their Time

The Product Coalition

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. I named at least 3 such attempts, and the CEO then saw and agreed that each such attempt was a step in the right direction.