The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. A software product could overemphasize a feature that its own team just wanted to build.

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User Testing Customer Experience Research Software Customer Feedback 118

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. It happens through applying strategic product discovery processes (the same ones I advise my clients to use) and constantly listening to the market. Once you understand what is it exactly, you can formulate a strategy.

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The Product Coalition

JULY 2, 2022

It brings the best practices of the greatest product companies out there to all of you, based on what I heard from Marty and the other SVPG partners during the workshop. They are not even Amazon and Google which were born as tech product companies and are now large corporates (that have major product centers in Israel as well).

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The Product Coalition

MARCH 27, 2022

This little gardening exercise and the patience it required led me to think about the things in our daily work as product leaders that simply take time, and there is nothing we can do to speed up the process. It was a lengthy process, with quite a few trials and errors, until we found the right strategy. Here are 3 such examples.

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Customer Experience Product Research User Testing Data Visualization 133

The Product Coalition

DECEMBER 11, 2023

There comes a time with every product when there is a focus on sales. That was the case with Infinify, my product leadership academy, when I decided to “give it a try” while I always have the option to go back to a CPO role in the industry. One of these places that I get to work with companies on, is how to sell their product.

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The Product Coalition

JANUARY 21, 2024

Product leadership is such a hard role, one of the hardest. thepaintedsquare from Unsplash As a board member at ProductX  — the largest product conference in Israel — I met last week with a guest speaker to prepare his talk at the upcoming conference. In my case, the MBA greatly contributed to the shift I made into product management.

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Analytic Tools Data Visualization Research Software User Testing 118

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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The Product Guy

SEPTEMBER 12, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. User personas stand in for users throughout the design of your product.

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Research Software User Testing Analytic Tools Product Research 109

The Product Coalition

MAY 1, 2022

I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead? One of the ways to test your numbers is to ask yourself what would happen if you don’t meet them.

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User Testing Customer Experience Product Research Definition 156

Centercode

MARCH 4, 2020

You’ve invested hours into crafting creative test topics , and you’re following best practices for a comprehensive and approachable communication strategy. But somehow, only a fraction of your testers are submitting feedback. Centercode Product Director Austin Meyer often cites an example from early in his CV career.

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Workshop User Testing Customer Feedback Product Research 72

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. Note: everything I say here is true for mature product companies as well. This is usually when they hire a product leader and you join the game. Unfortunately, it’s not.

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ProductPlan

JUNE 16, 2022

In the years leading up to the pandemic, there was already a notable increase in demand for product managers. And as organizations pivoted to digital spaces, this hunger for product management expertise grew ravenous. Organizations across sectors invested much in the way of building out product teams. Growth PM Explainer.

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The Product Coalition

DECEMBER 5, 2021

Product leadership is about finding the right business opportunities to accomplish with the right product. I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable.

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Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Ready to dive in? What’s the best way to accomplish that?

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Analytic Tools Research Software Feedback Software Data Visualization 52

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”.

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User Testing Product Marketing Marketing Customer Experience 121

Gainsight

OCTOBER 14, 2022

These are just a few of the questions that customer success (CS) experts explored in a recent episode of CS Essentials by Gainsight: Talking About ROI , a Success League Radio production. This series is also hosted by Tim Van Lew, Director of Customer Success Strategy at Gainsight. Start with six common business challenges.

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The Product Coalition

DECEMBER 11, 2023

There are times, products, and audiences when optimizing for minimum cost and effort (even with the trade-off on benefit) is the right thing to do. Another example is product-led growth, which combines lower prices with a self-service approach. didn’t give me this option (and didn’t even know how to phrase it), while B.

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Customer Experience User Testing Weak Development Team Research Software 78

Modus Create

JUNE 30, 2021

Transformational CMOs Will Own Product Innovation. We had stated that in 2021, transformational CMOs would own product innovation and leverage omnichannel product strategies to not only understand how they fit in the marketplace but transform customer interactions for the better.

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Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. Steve Johnson is VP of Products at Pragmatic Institute , former CEO and founder of Under10 Playbook, and author of Turn Ideas into Products. Have we planned the right products?

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Research Software Product Research User Testing Reporting Tools 54

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. We have a great product, and customers love using it.

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Under 10 Consulting

JANUARY 2, 2020

ProductOps is a specialized role that normalizes the product function across all products and services. When a company is small, the product manager (by whatever title) is responsible for activities across the entire product life cycle—from ideation to market delivery and sales support. product strategy.

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Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Pre-signup Product Marketing Tools. Also: it’s really curated.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 74

eG Innovations

AUGUST 4, 2022

Every modern monitoring product will have some capabilities to leverage thresholds of some sort to automatically raise alerts when critical metrics pass a value that indicates something of concern may be occurring, such as a performance slowdown, resource constraint, or availability issue. Static Thresholds. Dynamic Thresholds.

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Reporting Tools Data Visualization Artificial Inteligence Systems Review 87

The Product Coalition

APRIL 18, 2021

Where do big creative ideas come from, and how important is this skill for product leaders? Some takeaways for you from a product interview I had at Google many years ago. Photo by John Tekeridis from Pexels When I decided to move into product management I interviewed, among other companies, for a product management role at Google.

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Userpilot

APRIL 30, 2021

This is especially true if none of your founding team members have any deep marketing strategy expertise. Look for an agency with expertise in your chosen channel, a solid productized services model, excellent customer service and reasonable prices. For social media consulting, consider Siarza Social Digital. Infographics.

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Research Software Marketing Technical Advisors Customer Experience 98

Under 10 Consulting

JUNE 6, 2019

Drucker, American management consultant. In my first job in product management, I was based in DC and my developers were based in California. I showed them what I’d been working on and they showed me new product features that were waiting for my approval. I’m often asked where product management should sit in the organization.

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Weak Development Team Product Research Reporting Tools Customer Feedback 40

Gainsight

NOVEMBER 20, 2019

To truly excel in product management, you need to have a respect for design, an understanding of countless processes, a passion for problem-solving, excellent communication skills—the list goes on and on. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. Books for Product Managers.

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Books Blog Feedback Software User Testing 80

Gainsight

MARCH 29, 2019

became the basis for Newton and Leibniz’s discoveries. I wanted to outline four strategies these leaders have implemented. they learned two things: The services could be deployed by many different teams—Solutions Consultants, Services, CSMs, Support, etc. Moving from product-centric to customer-centric models.

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Feedback Software Technical Review User Testing Software Review 55

Iteratively Blog

MARCH 15, 2020

Data Elixir is one of the top newsletters in the market sharing the best articles on machine learning, data visualization, analytics, and strategy. It’s one of the ace strategies to market your brand. They offer a total of 6 analytics courses which primarily tell you how to use their products. Check out the latest issue. #4

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Under 10 Consulting

JANUARY 29, 2020

A key part of your product playbook is the competitive battle card or “kill” sheet. Product leaders and marketing managers learn a great deal about the competition as part of their daily interactions with customers and with sales people. It’s a summary of all you’ve learned about the competitor’s product. Pricing comparison.

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User Testing Research Software Software Review Systems Review 69

eG Innovations

AUGUST 3, 2021

We were able to answer most of the questions during the webinar but there were a few we simply didn’t get to or that needed further research to follow-up. But every time while talking with the user, they told me “My network is ok I tested it through streaming a video and it runs fine but the Citrix connection is slow.”.

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Analytic Tools Data Visualization Research Software Reporting Tools 52