Johanna Rothman

AUGUST 25, 2022

” (The team feedback loop is the inside of the onion for how agile the organization can be. See Multiple Short Feedback Loops Support Innovation.). The longer the work takes, the more pressure managers exert on the team and the product leader. Teams and product leaders might exert pressure on themselves, too.

Product Research 104

Product Research Feedback Loop Agile Consulting 104

Johanna Rothman

MAY 3, 2019

I started this series discussing the issue of the various product-based roles in an agile organization. I suggested a product value team because one person becomes a bottleneck. One person is unlikely to shepherd the strategy and the tactics for a product. Can Your Customer Be Your Product Owner? You don't want to.

Product Research 80

Product Research Feedback Loop User Testing Customer Feedback 80

Johanna Rothman

JANUARY 6, 2020

In Costs of an Agile Approach for Hardware Products , I suggested that an iteration-based approach for hardware was too expensive. Most of the hardware teams I've worked with (inside an organization and as a consultant) have fewer people. Those people work independently until they need to verify the product as a whole, works.

Product Research 69

Product Research Feedback Loop Feedback Software User Testing 69

Johanna Rothman

JANUARY 16, 2019

Is it possible to balance the product innovation and feedback we need, with the commitment our management wants? When does it make sense to ask for more feedback instead? How about when it does make sense to create small or larger estimates for the product? Let's start with the need for very fast product feedback.

Product Research 68

Product Research Feedback Loop User Testing Customer Feedback 68

Johanna Rothman

MAY 8, 2019

I started this series with the question: If we have teams for all other aspects of an agile approach, why wouldn't we want the product owner to also work as part of a team? Could a team reduce the feedback loop durations? the PRD (Product Requirements Document) to the team. That's why I suggested the product value team.

Product Research 14

Product Research Feedback Loop User Testing Customer Feedback 14

Johanna Rothman

JANUARY 16, 2019

In that case, you have a low need for product innovation. Your planning feedback loops can be longer. We need short feedback loops in the project/program to see where we are and make small adjustments. Low Need for Product Innovation and Change. I have not worked on many of these products over my career.

Product Research 73

Product Research Feedback Loop Feedback Software User Testing 73

Johanna Rothman

JANUARY 16, 2019

Many of my clients are trying to use short feedback loops in agile approaches. High Need for Product Innovation and Change. The more need for product innovation and change, the shorter the feedback loops need to be. When the product requires much innovation and change, management doesn't need estimates.

Product Research 69

Product Research Feedback Loop User Testing Customer Feedback 69

Johanna Rothman

JULY 25, 2018

I finally had the transforming idea about how to position the talk: Roadmapping and product planning are about feedback loops. The shorter the feedback loop, the faster and more often we can learn. See the post about Double-Loop Learning.) What do customers want and what do they use in the product?

Product Research 61

Product Research Feedback Loop User Testing Customer Feedback 61

UX Planet

MAY 27, 2025

Chasing the next big product win in banking or fintech? According to Quanti research , by the end of 2024, 3.6 Dont Just DigitizeRevolutionize EPAM research (2020) shows 63% of people choose their primary bank based on trust. That means constantly testing new features, listening to feedback and improving the user experience.

Finance 98

Finance Research Software Feedback Software Analytic Tools 98

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Boston Consulting Group estimates that 70% of digital business transformation projects fail. When the product met users’ expectations, the entrepreneur continued to develop its functionality.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Johanna Rothman

FEBRUARY 6, 2023

Strategy and Product Feedback Loops About 20 years ago, I taught a project management workshop to IT people. Their products and services did not ship outside the building—their products and services enabled the organization to make money. Show them your feedback loops and your cycle time.

Product Research 145

Product Research Feedback Loop Workshop User Testing 145

Johanna Rothman

MAY 11, 2022

However, the more often we deliver in short feedback loops, the more often we can make strategic decisions. Finishing a story creates a new decision point, for both the product and the corporate strategy. The product owner asks the team to finish 5 stories in this iteration. Here's an example. You can change.

Product Research 126

Product Research Feedback Loop Strategy User Testing 126

Johanna Rothman

JANUARY 16, 2019

Moderate Need for Product Innovation and Change. When the team can plan—and not need to change its plans—for a couple of weeks at a time, the product has a moderate need for innovation and change. Then, the people who manage the product strategy, the product manager/product value team change what the team does next.

Product Research 61

Product Research Feedback Loop Agile Consulting 61

Johanna Rothman

NOVEMBER 9, 2023

Strategy and Product Feedback Loops Many of my middle-management and senior leadership clients want certainty about future work. However, I don't do long consulting contracts—by design. But most of my business focuses on coaching, workshops, or consulting. The code and tests are relatively easy to change.

Agile 129

Agile Product Research Feedback Loop Consulting 129

Johanna Rothman

NOVEMBER 9, 2021

Strategy and Product Feedback Loops. We change the feedback loops. Instead of teams being responsible for delivering product, the managers are responsible for explaining when the managers want to decide. That's the point of all those feedback loops in the image above.). Or finish a project.)

Product Research 130

Product Research Feedback Loop Feedback Software Agile 130

Johanna Rothman

OCTOBER 27, 2020

Do you need feedback loops so you can: Cancel the project at any time (to manage schedule and cost risks. Maybe you want to use this project as a way to integrate a team into a new product or a new domain. Maybe you want to use this project as a way to integrate a team into a new product or a new domain.

User Testing 124

User Testing Product Research Agile Feedback Loop 124

Johanna Rothman

MARCH 10, 2020

Your product mostly works. If you only have one tester, the team collaborates to test when that one tester is busy. Shorten Feedback Loops. Next, I suggested that the team find ways to shorten their feedback loops , in Part 2. I suggested that first, you see your feedback loops. (I

Product Research 109

Product Research Technical Review Systems Review Software Review 109

Product Innovation Educators

JANUARY 3, 2022

How product managers can use the Modified Agile for Hardware Development Framework. Many teams have tried adopting Scrum for developing hardware products, not always successfully. Dorian has a deep background in product development, starting in engineering and then moving to business leadership roles.?

Agile 290

Agile Development Feedback Software Customer Experience 290

Johanna Rothman

OCTOBER 10, 2023

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.

Consulting 105

Consulting Product Research Weak Development Team Feedback Loop 105

Johanna Rothman

OCTOBER 2, 2023

” It depends on how your lifecycle manages feedback loops and learning, how collaborative the team is, and how much WIP the team has. Each Lifecycle Manages Feedback Loops Differently Brooks wrote the original version of The Mythical Man-Month in 1975, based on the 1960s IBM 360 project. That's why there's feedback.

Product Research 119

Product Research Customer Feedback Feedback Loop Feedback Software 119

Mind the Product

NOVEMBER 24, 2020

Matt Walton was one of the founders of FutureLearn, where he scaled the product team and organisation from nothing to the significant player in online education that it is today. Along the way, he learned a lot about continuous improvement of both the product and the processes for building it – including the use of [.].

Product Research 121

Product Research Feedback Software Feedback Loop Technical Review 121

Johanna Rothman

SEPTEMBER 16, 2022

The managers need to “deliver” more projects, products, and features. The problem is that the feedback loops are too long because the WIP (Work in Progress) is too high. Managers pressure both the teams for faster blue feedback loops, and pressure the product people for faster red feedback loops.

Product Research 142

Product Research Feedback Loop Feedback Software Technical Review 142

Johanna Rothman

JULY 22, 2021

Product strategy, to define the value the products offer to the product's users/customers. In addition, you might need these product strategies too: Product architecture, to shepherd the technical value of a product. Test architecture, to shepherd the testing tactics. Your ideal users.).

Differentiation 134

Differentiation Product Research Roadmap Strategy 134

Mind the Product

AUGUST 19, 2019

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Lesson 1: Understand the Problem You’re Trying to Solve with ML.

Artificial Inteligence 195

Artificial Inteligence Data Visualization Product Research Reporting Tools 195

Johanna Rothman

APRIL 3, 2020

Discovery requires different skills than delivery. Discovery requires short experiments where we can learn something, maybe every day. I think about the various risks for discovery and delivery. You might need to manage your delivery risks before you can manage to free time for the discovery risks. Write them down.

Product Research 136

Product Research Data Visualization Customer Experience Feedback Software 136

Product Talk

JANUARY 8, 2020

Doing one of my favorite things—presenting at Mind the Product. Over the past six years, I’ve developed and honed my Continuous Discovery Habits curriculum by reading and writing about the best research on problem-solving , decision-making , and critical thinking. I run a 12-week coaching program for product trios (i.e.

Product Research 172

Product Research Workshop Books Events 172

UX Planet

SEPTEMBER 22, 2024

Designers often find themselves juggling numerous tools, files, and feedback loops across different platforms. Key Stakeholders : List the people involved in the project so everyone knows who to consult or update. Research & Insights In this section, document the research findings that influence your design.

Document 105

Document Product Research User Testing Research Software 105

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? That’s just a couple of questions I asked Krzysztof Szyszkiewicz and Jakub Jukowski of Valueships , a leading pricing optimization consultancy. A robust customer success strategy enables customers to get the most out of the product. What is value-based growth?

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

BrainMates

JULY 9, 2025

Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.

Data Visualization 40

Data Visualization Reporting Tools Product Research Strategy 40

Userpilot

DECEMBER 22, 2023

Who is responsible for user research at your SaaS? If it’s the latter, your organization may benefit from democratizing research. TL;DR By democratizing research, you make it more accessible and inclusive across your organization. Research democratization empowers staff at every level to make data-driven decisions.

Research Software 105

Research Software Data Visualization User Testing Product Research 105

Johanna Rothman

MAY 10, 2019

Too many teams have overloaded Product Owners. I first discussed the various roles we often need to define and refine the product as we proceed. That was in Product Roles, Part 1: Product Managers, Product Owners, Business Analysts. That's in Product Roles, Part 3: Product or Feature Teams.

Product Research 78

Product Research Feedback Loop Customer Experience Agile 78

Johanna Rothman

OCTOBER 6, 2020

I'll wrap this series up with what you can do if your managers love predicting instead of using feedback loops. That's why we have projects—to work on this product for now, until we've delivered something. See Projects, Products, and the Project Portfolio: Part 1, Organize the Work to see what I mean about projects.

Agile 119

Agile Product Research Feedback Software Feedback Loop 119

Intercom, Inc.

FEBRUARY 14, 2018

A couple of weeks ago myself and some of my team sat down to talk about how we could attract some of the best people around to join our Product team. If you’re a product person, then you’re one of us, we understand you. Two of our co-founders (now our CEO and CSO) were Designers and ran a UX Consultancy before Intercom.

Product Research 188

Product Research User Testing Research Software Feedback Software 188

Intercom, Inc.

NOVEMBER 20, 2018

It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak. Meet your target users and get feedback. Iterate the product based on feedback. Are they keen to test it out? How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Johanna Rothman

MARCH 9, 2021

That's because agile teams learn together as they create the product. There's an interesting reinforcing feedback loop here: The team learns by working together. The only thing external people can see is the duration of the team's feedback loops. Ability to ask for help (which might be related to feedback).

Agile 103

Agile Product Research Feedback Loop Feedback Software 103

Intercom, Inc.

MAY 12, 2020

You may have noticed we’ve taken a break from Intercom on Product over the past few months – we didn’t feel it was an appropriate conversation to continue in the midst of the tragic events unfolding around the world. This month’s episode looks at the contentious notion of “product judgment.”

User Testing 173

User Testing Customer Experience Product Research Customer Feedback 173

Johanna Rothman

MARCH 4, 2020

” Or, someone gets pulled off to work on production support issues and is no longer available to the team for weeks. The team has long feedback loops. Yes, and, that delivery arises from fast feedback cycles—fast learning. Software product development is about learning , first.

Software Review 114

Software Review Product Research Feedback Loop Feedback Software 114