Product Management University
JULY 31, 2023
The career paths for sales engineers (SEs) and solution consultants (SCs) are wide open due to the blend of business and technical skills, sales skills and positioning expertise required to succeed in this role. Are Sales Engineers and Solution Consultants the Same? Provide routine feedback to product management on market needs.
The Accidental Product Manager
FEBRUARY 28, 2022
Can product managers successfully promote e-cigarettes using social media? When you think about all of the products that product managers are responsible for, there are a number of them that come to mind as being “difficult” products to successfully manage. Image Credit: Lindsay Fox.
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The Accidental Product Manager
FEBRUARY 5, 2024
If this is the case, what you have done to make it easy for them to use your product? If the answer is “nothing”, then you are like many other product managers who have not taken the time to study their customers and customize their products for their unique needs.
The Product Bistro
NOVEMBER 25, 2021
My original entrance into Product Management I was an early 30’s applications engineer who jumped into the that role from life as an analytical chemist and process engineer at a wafer fab. Then the original recruiter that got me into product management reached out to me again. But she pointed them at me.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.
Product Management University
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.
The Accidental Product Manager
OCTOBER 30, 2023
This all holds a lot of promise, but what does it mean for product managers? The Metaverse Contains Potential For Product Managers So just what is this thing that they are calling the “metaverse”? Decentraland’s proven ability to hold large-scale events is one of its appeals to product managers.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Product teams are continuously under tight deadlines to quickly validate new ideas, features and offerings to innovate successfully, ensure product market fit, and avoid rework. In this session, you will learn: The critical areas during the product design and development process when you need to reach out to customers.
Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group
We know how to plan for where we want to be for a product (delivery). And, we know how to plan to discover a market (discovery). When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. Right now in 2020, those plans might not be worth anything.
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