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Crafting a Useful Positioning Statement

Actuation Consulting

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

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B2B Product Manager Magazine November 2020

Product Management University

We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue.

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Developing Product Management Confidence

bpma ProductHub

It’s the expectation of a positive outcome”. These words couldn’t be more relevant to product management. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Up Your Game,” she walks through real-life examples and tips to think more confidently.

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How to Settle In Your New Job as a Product Leader

The Product Coalition

So you found a new position as a product leader, congratulations! Here are my tips for getting your job off to a great start. Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position.

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

Userpilot

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Run landing page tests to improve marketing funnel conversion. Wrong acquisition channels.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. Keys for dealing with the intricacies of niche products.

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Overcoming Impostor Syndrome in the Product World

The Product Coalition

While it’s a myth that keeps being busted , there remains a large portion of people who believe that all Product Managers need a Computer Science degree. While this is true for some more technical positions, many successful product leaders have absolutely no background in Computer Science.) What if my product isn’t good enough?”