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How to Make Product Management for Enterprise Systems Work

Mind the Product

I love building enterprise systems, because you get to work with your customers/users every day and literally see their lives change as you release new features. In my case, at Zalando , these are systems for fashion buying, supply chain management, inventory management and procure-to-pay processes (e.g.

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

90% of executives say they prefer visual storytelling over dense reports. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution.

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Mastering Product Leadership, AI, and Ad Tech with Neha Bansal

Productside

In this episode of Productside Stories, Neha Bansal , Head of Product at Meta Ads Manager Reporting, joins Nicole Tieche to discuss her career, the high-speed role of AI in advertising, and how PMs can stay ahead of industry shifts. Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Businesses lack the connected tools needed to provide personal, in-context communications.

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A Decade of Product Management

Melissa Perri

2019: "Duh, of course I want my people talking to customers. They started to see the value. -- 2011: "Product reports to the VP of Engineering." 2019: "Product reports to the CPO." Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years?

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A Product Manager’s Approach to Building Integrations for SaaS Software

Mind the Product

Software as a service (SaaS) has become much more attractive to customers as SaaS companies embrace the idea of offering rich integrations with other platforms. While working on a knowledge management solution aimed at custom support and sales teams, we integrated with several customer support desks and CRM.

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Travel Management Systems: Smart Apps Designed To Facilitate Business Travel

The Product Coalition

Now that the COVID pandemic is over, travel management systems are valuable because business travel is back on the table. Consequently, travel software development companies come up with a solution called travel management system. What is a travel management system?