Intercom, Inc.

JANUARY 5, 2023

Of course, this doesn’t mean shutting down all your channels, crossing your fingers, and hoping for the best. By determining these costs, you can draw useful insights for strategies to tackle them. ” No inbound chat, no inbound email. Getting rid of friction. Bill: Sure, absolutely. We got acquired by the large U.S.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. How to create a scalable product organization. Hana Mohan , CEO of Magic Bell.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. Startup veteran and investor, Keith Rabois touched upon this in his lecture How to operate ¹ Actually, what I would recommend is doing what I call a calendar audit.

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Lenny Rachitsky

MARCH 12, 2024

Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. Some of these inbound requests have turned into great episodes, but I find this channel to be the least helpful for finding great guests. based startups. See point #1 above.

Technical Review 137

Technical Review Analytic Tools Research Software Feedback Software 137

Intercom, Inc.

APRIL 29, 2021

We recently sat down with Joei to chat about her new series, how to work unexpected new formats into your content marketing strategy, and balancing creativity with lead generation. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup. I’m super excited.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

NextBigWhat

OCTOBER 30, 2020

Kernel of a Strategy: A process to create a strategy. Operating Plan (OP1) is an annual planning document that covers the strategy for the next 12 months, ways of executing the strategy, and the budget required. For a startup to move very fast, it must take on far more risk than a company going through the normal.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. It’s also one of the marketing traction channels that Justin Mares highlights in his book, Traction: A Startup Guide to Getting Customers. Best practices for implementing it. Let’s get started.

Research Software 81

Research Software Engineering User Testing Marketing 81

Intercom, Inc.

NOVEMBER 7, 2019

Spendesk thinks about building its company in three stages: startup, growth, and scale. At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. Nico: Of course. That’s quite a large market.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

freshtrax

SEPTEMBER 24, 2019

Has Adjust changed its business strategy in Japan over time? A: The fundamental strategy of providing best-in-class mobile business intelligence has not changed. However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

As a global design agency, we collaborate with both startups and enterprises worldwide and have broad experience in nearly every niche and industry. They’ve worked with all kinds of businesses, from startups to established enterprises, in a wide variety of industries.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Gainsight

JANUARY 8, 2019

Pulse also offers hands-on classroom-style courses in the form of Pulse Academy Live, which takes place the day before Pulse. INBOUND | September 3-6, Boston, MA. INBOUND, hosted by Hubspot, brings together over 24,000 marketing, sales, and customer success professionals to share and discover new ways to delight customers.

Events 45

Events Inbound Data Visualization B2B 45

Business of Software Conference

JANUARY 16, 2020

April Dunford, Founder, Ambient Strategy. April Dunford (Founder/CEO, Ambient Strategy) – Positioning for Growth: How To Make Complex Products Obviously Awesome from Business of Software Conference. This is a talk about positioning one of the most misunderstood concepts in marketing, in startups, in business. Transcript.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Here, we examine the pricing strategy continuum, and how the different price points relate to all aspects of your business model.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

PMLesson's Ace the PM Interview

FEBRUARY 20, 2019

How is the strategy here different for current MBA students? Basically, the strategy is similar. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product. You often see entrepreneurs move into a product management role after their startup.

Technical Advisors 40

Technical Advisors Feedback Software Product Management Product Manager 40

DISQO

JULY 5, 2018

If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.”. In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy.

User Testing 66

User Testing Research Software Market Research Product Research 66

DISQO

JULY 5, 2018

If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.”. In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

If you’re good at course correcting, being wrong may be less costly than you think, whereas being slow is going to be expensive for sure.”. In short, market research is extraordinarily effective for sensing broad marketplace changes and informing the organization about what markets to enter and what go-to-market strategies to deploy.

User Testing 40

User Testing Research Software Product Research Market Research 40

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. You guys just did inbound like in the last couple of weeks. And that's smart. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So I moved into that in Google when this startup had acquired and then four years ago, I joined HubSpot, to really, really focus on that. I've seen some startups and some companies do a launch every week, for instance. You guys just did inbound like in the last couple of weeks. And that's smart. It was last week.

Product launches 70

Product launches Research Software User Testing Product Research 70

Andrew Chen

MAY 14, 2018

[Hi readers: I wanted to share a podcast interview I did with Adam Risman of Intercom, who interviewed me on a wide array of topics including Dropbox’s viral growth methods, my time at Uber, and future growth strategies. I’ve known Marc and Ben for a long time, and they originally seed-funded a startup of mine many years ago.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. Iterate, iterate, iterate.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 6, 2019

A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Gainsight

FEBRUARY 2, 2024

In this blog, we break down the basic tenets of customer training, outline four traditional training methods that companies use today, and present ways to supplement them with online courses to create more effective customer training programs. What Is Customer Training? These are just the tools, however.

Education 52

Education User Testing Customer Experience Research Software 52

Brian Balfour

OCTOBER 13, 2017

In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal. Content and inbound sales was the bread and butter of HubSpot's history. The ARPU of the $25/user tier just didn't support the higher CAC channels of content and inbound sales.

Framework 111

Framework User Testing Customer Experience Inbound 111

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. That seems to be when they changed their strategy.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Business of Software Conference

NOVEMBER 19, 2019

Tim Barker has established three startups and has seen the ups and downs of the startup journey, from his first business being acquired by Salesforce – where he spent five years in the formative age of cloud computing – to his current company DataSift being acquired by Meltwater in 2018. Tim Barker, CEO, DataSift.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

SEPTEMBER 8, 2021

When it comes to launching sales teams in hyper-growth startups, few people have walked the walk as much as Maggie Hott. “Give away your legos” and other commandments for scaling startups. I’m now Director of Sales, leading sales globally for Webflow, which is a really, really fast-growing startup.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. And so after a few more years doing that, I left and joined a startup.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

DECEMBER 12, 2018

Strategy first, technology second. But here’s the thing: a tool is not a strategy. The real value marketing software offers is in the strategy and approach it enables. A strategy needs to be the foundation of any marketing stack, one that takes into consideration who you are, what your goals are and who you’re trying to reach.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. And of course, a big thanks to all of our hosts on the Intercom sales team. Halid, how about yourself?

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. For us, it was clear that startups and small businesses were the types of businesses we understood.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

NOVEMBER 23, 2022

For the next decade, he ran ProfitWell as a bootstrapped startup, slowly growing its reach until earlier this year, he sold the company to Paddle , a billing and payments company, in a $200 million deal. I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Patrick: Yeah, totally.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Our core beliefs.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118